Pitch deck design — Consulting
A studio service
Consulting pitch deck design one insight per slide, no exceptions.
Consulting decks are read by executives who can spot a weak argument in slide three. The action title principle — one complete sentence at the top of every slide that states the conclusion — is not an aesthetic choice. It's the discipline that makes consulting decks work. We design for it.
N° 01What consulting decks get wrong
Four failure modes that lose the engagement.
01
Label titles instead of action titles
'Market Analysis' tells the reader nothing. 'The addressable market is 40% larger than current estimates, driven by three underserved segments' is an action title — it makes a claim the evidence below must support. Every slide should have one.
02
More than one idea per slide
One insight per slide is the discipline that distinguishes consulting presentations from corporate slide dumps. If you can't express the slide's argument in a single action title, the slide has too many ideas.
03
Framework diagrams that decorate rather than explain
A 2×2 matrix that doesn't place specific named entities in specific quadrants is decoration. A MECE framework that isn't actually mutually exclusive is confusion. Framework diagrams must earn their place by doing analytical work, not just signalling rigour.
04
Fee tables without scope clarity
Consulting clients don't reject fees — they reject fees they can't connect to outcomes. A fee table without a clear scope description for each phase leaves clients negotiating blind. Design the table so the value is self-evident.
N° 02Who this is for
Every consulting format. Every stage.
01
Strategy and management consulting firms
New business proposals, credentials presentations, and client diagnostic frameworks. We design with the editorial standard that strategic clients expect.
02
Independent consultants and advisors
Positioning decks, engagement proposals, and board-level presentations. We help independent practitioners present at the visual standard of larger firms.
03
Internal strategy and transformation teams
Board presentation templates, transformation programme decks, and executive briefing formats. The same action title discipline applied to internal communication.
Sample slides
Six slide archetypes, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Investment
Fixed price. No surprises.
Consulting pitch deck — from $4,800.
- 12–16 finished slides
- Action title review
- Framework diagram design
- Fee table layout
- Editable source files
- One revision round
Questions
The answers we give most often.
- What's the difference between a consulting proposal and a McKinsey-style presentation?
- A consulting proposal is a selling document structured around the client's problem, your hypothesis, and your approach. A McKinsey-style deck uses one insight per slide with an action title at the top. Both share the principle: every slide has one idea.
- How do I write an action title for a consulting slide?
- A complete sentence that states the conclusion: 'Cost reduction of 15% is achievable within 90 days through three operational changes.' Not a label, not a question. If you can't write the action title, you haven't yet decided what the slide argues.
- Should I include a diagnostic framework slide?
- Yes — one slide showing your diagnostic lens for the engagement. It positions your firm's IP and allows the client to map their problem to your framework. Keep it to one framework.
- How do I present fees in a consulting proposal?
- A table: phase name, description, deliverables, timeline, and fee. The table should make it easy to connect the fee to the specific outcomes promised.
- What's the right visual style for a management consulting firm?
- Editorial restraint — clean typography, limited colour palette, data visualisation that prioritises clarity. The Economist graphic aesthetic is the right reference point.
- Can you design both a proposal deck and a deliverable template?
- Yes — many clients commission both. The proposal wins the engagement; the deliverable template is what your team uses for the final report. Same visual system, more efficient.
Next step
Ready to build the consulting deck?
Send us your framework and we'll design a deck that makes the argument before you open your mouth.