Pitch deck design — Investor
A studio service
Investor pitch deck design for founders raising capital.
Decks that respect the investor's time before they respect yours. Investor-grade, fixed-price, first draft in five business days.
N° 01The ninety-second rule
An investor opens your deck somewhere between meetings.
You have about ninety seconds before they decide whether to book a follow-up or say 'pass.' What they're looking for, in order: is this market big, is the team real, is the traction sufficient to justify the ask.
A deck that doesn't answer those three questions on a skim — regardless of how beautifully it answers them in full — is a deck that won't get read in full.
01
Market sized, cited, defensible
TAM/SAM/SOM done honestly. Fake $100B TAMs are read as red flags, not green ones. We cite sources beneath each figure.
02
Team signal in one glance
Prior company logos, years of experience, relevant specificity. Not the 'passionate team' line. Investors skim team slides; design needs to support that.
03
Traction as a line, not a boast
A single chart showing the rate of change. Not a grid of vanity metrics. The chart is the argument.
N° 02Stage-specific design
Pre-seed through Series B+.
01
Pre-seed / Seed
Shorter deck (10–12 slides), narrative-forward, traction optional, team and market do the heavy lifting.
02
Series A
12–16 slides, traction is non-optional, business model and unit economics matter, competitive positioning becomes a slide.
03
Series B+
16–22 slides, financial model excerpt, cohort analysis, org chart, international expansion map if relevant.
N° 03Proof
Two rounds. Two designers' observations.
“We'd had three partners pass on the original deck in a week. After the redesign, the same fund came back in and led the round. The content was 90% the same — the deck finally carried it.”
“The market-size slide alone changed how investors asked questions. They stopped asking if the market was real and started asking how fast we could take it.”
Sample slides
Six slide archetypes, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Investment
Fixed price. No surprises.
Investor pitch deck — from $4,800.
- 12–16 finished slides, stage-appropriate
- Editable PowerPoint + Google Slides
- One-pager PDF companion
- One revision round
- 5–8 business day delivery
- Series B+ quoted on a call
Questions
The answers we give most often.
- What's in an investor pitch deck?
- Twelve to sixteen slides: title, problem, solution, market, product, business model, traction, competition, team, financials, timeline, ask. We recommend exact count based on your stage.
- How many slides should an investor pitch deck have?
- Seed decks: 10–12. Series A: 12–16. Series B+: 16–22. Anything beyond 22 starts working against you.
- What's the difference between an investor deck and a startup deck?
- The investor deck is specifically built to survive an inbox skim by a partner who has twenty other decks to read that week. The startup deck is a looser category — demo day, accelerator applications, advisor conversations. Our startup deck page covers those.
- Do you design decks for angel investors specifically?
- Yes. Angel decks are typically shorter (8–12 slides) and more narrative than institutional VC decks. Same price band.
- Can you design a data room teaser alongside the deck?
- Yes, as a one-pager companion included in every deck project. Separate data room design is quoted separately.
- Will my deck look like a Sequoia deck?
- It'll look like yours. Our house style is editorial and restrained in a way that shares a lineage with Sequoia's older memos — but we don't copy templates. Every deck is structured around your specific argument.
- Can you help me rehearse the pitch?
- We're designers, not pitch coaches. Some of our clients pair us with a pitch coach; we can recommend people we've worked with.
- I already passed the round. Can you still redesign for the next one?
- Often worth doing. We frequently redesign decks for founders 6–8 weeks before they open the next round — updated traction, refined narrative.
Next step
Raising this year?
We'll have a first draft in your inbox in five business days.