Pitch deck design — Fundraising
A studio service
Fundraising deck design when the conversation moved to how.
The fundraising deck is sent when you've decided you're raising. The ask slide is the spine, not the afterthought. The timeline credibly links capital to milestones. The financials hold up to term-sheet negotiation.
N° 01What fundraising decks do differently
Three slides that carry the round.
01
Ask slide is the spine
Round size, use-of-funds, what it buys. Most decks bury this — it should live near the top once investors have enough context to evaluate it. Specific is better than flexible.
02
Timeline ties capital to milestones
18-month runway becomes four concrete milestones. Investors want to see what they're funding, not just how much it costs.
03
Financials travel with the deck
Three-year excerpt, unit economics, path to next round. For seed, projections are aspirational; for Series A+, they need to hold up to scrutiny. We design them to withstand both.
N° 02Stage-specific design
From pre-seed to Series B+.
01
Pre-seed / Seed (10–12 slides)
Team, market, vision. Traction optional. Narrative-forward. Ask slide is often the third or fourth slide.
02
Series A (12–16 slides)
Traction non-optional. Business model and unit economics matter. Competitive positioning becomes its own slide.
03
Series B+ (16–22 slides)
Cohort analysis, financial model excerpt, org chart. Financial visualisation is more complex; we bring the same editorial discipline to charts as to slides.
Sample slides
Six slide archetypes, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Investment
Fixed price. No surprises.
Fundraising deck — from $4,800.
- 12–16 finished slides, stage-appropriate
- Editable PowerPoint + Google Slides
- One-pager PDF companion
- Financial visualisation included
- One revision round
- 5–8 business day delivery
Questions
The answers we give most often.
- What's the difference between a seed deck and a Series A deck?
- Seed decks (10–12 slides) lean on team, market, and vision. Series A decks (12–16 slides) require traction, business model, and unit economics. Both need a clear ask slide.
- How should I structure the ask slide?
- Round size, instrument (SAFE or priced), valuation cap if relevant, use-of-funds as a horizontal stacked bar showing allocation across Product, GTM, Hiring. One slide. Specific.
- What use-of-funds breakdown should I show?
- Three to four line items maximum: Product/Engineering, Sales & Marketing, Hiring/Team, G&A. Each as a percentage of raise. Investors want to see that product doesn't get starved and sales gets enough runway.
- How detailed should the financial model be in the deck?
- For seed: three-year revenue projection with one key assumption stated. For Series A: three-year P&L excerpt with gross margin and EBITDA. For Series B+: cohort analysis and unit economics alongside P&L.
- Can you design for a SAFE round?
- Yes. SAFE and priced-round decks have slightly different ask-slide designs — SAFE rounds emphasise the cap and discount; priced rounds show valuation and lead structure.
- What if I'm raising before I have revenue?
- Pre-revenue fundraising decks are more narrative and market-forward. We design them differently — leading with team and market before product and traction slides.
- Do you design decks for international rounds?
- Yes. For EU/UK rounds we adjust terminology. For US rounds targeting European founders, we're used to bridging both conventions.
- Can I see the structure before you start designing?
- Yes — we send a written outline for your approval before any design begins. You redirect the structure, then we execute.
Next step
Raising this quarter?
Send us your brief and we'll have a first draft in five business days.