Examples· 5 min read

Pitch deck examples by industry

Good pitch deck examples are industry-specific. A SaaS deck looks different from a biotech deck, which looks different from a nonprofit deck. Browse by vertical to see what the right design approach looks like for your context.

Pitch deck design examples

By industry and stage

Each link below goes to a dedicated page with design examples, a slide structure breakdown, and the specific mistakes each audience notices most. These are not templates — they are design approaches built around what each investor type actually needs to see.

What makes a pitch deck example useful

When studying a pitch deck example, the most useful things to look for are:

  1. How the problem is framed. Specific or generic? Does it create empathy or just state a category?
  2. How traction is presented. Trend over time, or a snapshot? Rate of change, or absolute number?
  3. The ask slide. Specific (round size + instrument + use-of-funds + milestones) or vague ("we are raising capital to grow")?
  4. Information density. Is each slide legible in under 15 seconds? Or does it require a careful read to parse?
  5. Whether the design serves the argument. Does the visual treatment help the reader understand the point, or compete with it?

Famous historical decks — Airbnb 2009, Sequoia Pitch Template — are worth understanding as structural references. They are not worth copying for visual design: the fundraising context of 2009 is not the context of today.

The difference between an example and a template

An example shows you what a successful deck looks like for a specific company, stage, and investor audience. A template gives you a structure to fill in.

Both are useful starting points. Neither replaces the work of figuring out what your specific company's argument is. The companies that raise capital on the strength of their deck have done that work — the design expresses a clear argument, it doesn't substitute for one.

If you want to build a pitch deck that performs for your specific company, the first step is the argument — the structure and design follow from that.

Questions

The answers we give most often.

Where can I find good pitch deck examples?
Industry-specific examples are the most useful. This page organises examples by vertical and stage so you're comparing relevant work, not generic templates.
What makes a pitch deck example worth studying?
Decks that got funded, decks with clean data visualisation, and decks where the ask slide is prominent and specific. Not worth studying: decks famous for their design without evidence they performed.
Should I copy the structure of a successful pitch deck?
The structure, yes. The content, no. Templates give you a scaffold — they don't give you the argument. Companies that raise on famous templates usually raise despite the template, not because of it.