A studio service
Ecommerce pitch deck design where the metrics are the moat.
Ecommerce investors have seen a thousand brands with great products and terrible economics. The deck that gets funded proves the unit economics work and the customer comes back. We design DTC and ecommerce decks where LTV, CAC, and contribution margin carry the case.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What ecommerce decks get wrong
Four numbers founders hide.
01
CAC without payback
A low CAC means nothing without the payback window. Show how fast a customer pays back acquisition — that's the metric that scales or sinks you.
02
Revenue, not contribution margin
Top-line hides the truth. After COGS, shipping, and returns, what's left? Contribution margin is the number investors actually underwrite.
03
First order, no repeat
A one-time buyer is a marketing cost, not a business. Repeat purchase rate and cohort revenue are what prove a brand, not a promotion.
04
One channel, no plan B
A brand that's 90% one ad platform is one algorithm change from zero. Show channel diversification and the CAC of each.
N° 02Who this is for
Every online model. One metrics story.
01
DTC brands
Where LTV:CAC and repeat rate are the whole thesis. We design the metrics dashboard so investors verify at a glance.
02
Marketplaces & aggregators
GMV, take rate, and cohort retention. Different levers, same discipline: the numbers lead, the story supports.
03
Retail scaling to omnichannel
Online proof funding wholesale and retail expansion. Decks that make the channel math credible.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What metrics belong in an ecommerce pitch deck?
- LTV, CAC and payback window, contribution margin, repeat purchase rate, AOV, and cohort revenue. For marketplaces, GMV and take rate. These are what investors screen on before the meeting.
- How do I show unit economics?
- A clean contribution-margin bridge (revenue → COGS → shipping → returns → margin) plus an LTV:CAC ratio and payback in months. One honest slide beats a spreadsheet dump.
- How long should the deck be?
- 12–18 slides. Ecommerce is metrics-heavy, so a tight appendix with cohort tables is often the difference at diligence.
- How much does it cost?
- Standard ($4,000) is a full custom deck with narrative and metrics design; Complete ($7,500) adds cohort/appendix slides and a data-room version.
- Can you design the cohort and metrics charts?
- Yes — native, editable charts for LTV:CAC, cohort retention, and the contribution-margin bridge, so your numbers drop straight in.
Next step
Raising for your store?
Send us your cohorts and margins — we'll design a deck where the economics do the convincing.