Fashion brand identity

A studio service

A mark for the rack and the runway..

Fashion logos work harder than any other category — editorial spreads, lookbook covers, label silks, e-commerce headers, store signage. We design for the whole choreography, not just the avatar.

High-fashion serif wordmark logo design

N° 01Two fashion modes

Refined house or new-school label.

Fashion splits roughly into two visual traditions. We design fluently in both — the question is which one is yours.

01

Refined heritage

Serif wordmark, interlocked monogram, restrained palette. The Loewe / Celine / The Row register.

02

Contemporary modern

Custom sans-serif, bold letterforms, single accent colour. The Jacquemus / Khaite / Toteme register.

03

Editorial hybrid

Wordmark + secondary monogram + decorative tag for capsule and seasonal storytelling.

N° 02Beyond the avatar

Designed for the editorial flat-lay, not just the favicon.

A fashion mark gets photographed more than any other logo. We test it on garment, on packaging, on print magazine spread and on iPhone before signoff.

01

Lookbook ready

Three logo layouts for editorial — corner, centred, embossed.

02

Packaging tested

Foil-stamp version with thicker line weights for embossing on box and dust-bag.

03

Garment-care label

Single-colour woven version, simplified for 12mm × 8mm label silks.

N° 03Investment

Three ways to work together.

Mark

$149

1 concept, vector files, two revision rounds.

  • 1 logo concept
  • Vector AI + SVG + PDF
  • PNG transparent + white background
  • Single-colour version included
  • 2 revision rounds
Most popular

Identity

$349

3 concepts, full file pack, colour variants, three revision rounds.

  • 3 logo concepts
  • Vector AI + SVG + PDF
  • PNG pack (transparent, white, black)
  • Colour variant + monochrome
  • Favicon + social avatar export
  • 3 revision rounds

System

$799

Full identity: mark + variants + brand guide + business card + social kit.

  • Everything in Identity
  • Brand guide PDF (12 pages)
  • Business card design
  • Letterhead template
  • Social media kit (avatar, header)
  • Unlimited revisions to signoff

N° 04Questions

The answers we give most often.

Can you design the swing tag and dust bag too?
Yes — System tier includes a full physical-print kit.
Do you work with emerging labels or just established?
Both. The studio has done first-collection identities and mature brand repositions.
How long does the process take?
Mark: 7–10 days. Identity: 14–21 days. System: 4–6 weeks.
Will the mark embroider well on knitwear?
We deliver a knitwear-optimised version with minimum line weight 1.5 mm and reduced palette.

Start your book

Ready to start your fashion brand logo design?

Tell us what your logo has to do. We reply within one working day.