Sports team identity
A studio service
Primary, secondary, and a jersey-ready alt..
Every serious team needs three marks: a primary for media, a secondary for merch, and an alt for the jersey itself. We design them as a family — not three separate logos.
N° 01The three-mark system
Primary, secondary, alt. Each with a job.
A modern team identity is never one logo. It's a system designed so each piece does what the others can't.
01
Primary mark
Full team name + emblem. For media, press releases, official documents.
02
Secondary mark
Emblem only, simplified. For caps, jersey crest, helmet sticker, social avatar.
03
Wordmark / alt
Type-only treatment. For chest plate, court floor, scoreboard rendering.
N° 02Built for the field
Tested where it actually lives. Not just on a brand board.
Sports marks live on curved helmets, stretched mesh jerseys, painted court floors and 4K broadcast cams. We test in all four contexts before signoff.
01
Helmet curve
Distortion-tested for sphere wrap — line weights adjusted to survive the bend.
02
Mesh stretch
Jersey-ready vector with embroidery-compatible minimum widths.
03
Broadcast contrast
Two-colour combinations tested against grass green, court tan and ice white.
N° 03Investment
Three ways to work together.
Mark
$149
1 concept, vector files, two revision rounds.
- 1 logo concept
- Vector AI + SVG + PDF
- PNG transparent + white background
- Single-colour version included
- 2 revision rounds
Identity
$349
3 concepts, full file pack, colour variants, three revision rounds.
- 3 logo concepts
- Vector AI + SVG + PDF
- PNG pack (transparent, white, black)
- Colour variant + monochrome
- Favicon + social avatar export
- 3 revision rounds
System
$799
Full identity: mark + variants + brand guide + business card + social kit.
- Everything in Identity
- Brand guide PDF (12 pages)
- Business card design
- Letterhead template
- Social media kit (avatar, header)
- Unlimited revisions to signoff
N° 04Questions
The answers we give most often.
- Do you design mascots from scratch?
- Yes — character development is included in System tier. Mascots can also be added to Identity as a quoted extra.
- Can you replicate a college / pro look?
- We can design in any sports tradition — varsity, prep, european football crest, esports modern. We don't copy specific existing teams.
- Will it work on a jersey number?
- We provide a number font lockup as part of System tier.
- What if our team name changes later?
- Wordmarks can be swapped while keeping the emblem. We hold artwork for 24 months.
Start your book
Ready to start your sports team logo design?
Tell us what your logo has to do. We reply within one working day.