A studio service
Edtech pitch deck design where outcomes are the product.
Edtech is judged on two things at once: does it work, and can it make money. Great outcomes with no business model, or great margins with no learning proof — either one fails. We design edtech decks that prove the product changes outcomes and the model survives education's long sales cycles.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What edtech decks get wrong
Four gaps investors probe.
01
Mission, no metrics
A noble mission with no efficacy data reads as charity, not a company. Show the learning outcome you move and how you measure it.
02
Ignoring the buyer maze
In edtech the user, the buyer, and the payer are often three different people. Name who signs the cheque and how you reach them.
03
Underplaying sales cycles
School and university procurement is slow. Investors know it — address the cycle and your pipeline, don't hope they won't ask.
04
Engagement without retention
Sign-ups spike, then fade. Show sustained engagement and renewal, the signals that a school or learner actually keeps using it.
N° 02Who this is for
Every learner, every buyer.
01
B2C / consumer learning
Where engagement, conversion, and retention are the thesis. We design around the metrics that prove learners come back.
02
B2B / institutional (schools, universities)
Procurement cycles, pilot-to-contract conversion, and renewals. Decks that make the long sale feel like a machine, not a gamble.
03
Corporate & upskilling
Completion rates, skill outcomes, and enterprise ROI. The metrics that turn L&D budgets into recurring revenue.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What should an edtech pitch deck include?
- The learning problem, your solution and its efficacy proof, the market and buyer, the business model (and sales cycle), engagement and retention metrics, GTM, team, and the ask.
- What do edtech investors care about most?
- Efficacy plus economics. They want proof you improve a real outcome AND a model that survives slow institutional buying — one without the other doesn't get funded.
- How do I handle long sales cycles?
- Don't hide them. Show pilot-to-contract conversion, average cycle length, and pipeline coverage. Naming the friction and showing you manage it builds credibility.
- How much does it cost?
- Standard ($4,000) covers a full custom edtech deck with narrative and design; Complete ($7,500) adds efficacy/appendix slides and a data-room version.
- Can you design efficacy and outcome charts?
- Yes — clean, credible visualisations of learning outcomes, engagement, and renewals, footnoted so investors can trust them.
Next step
Raising for your edtech?
Send us your outcomes and your funnel — we'll design a deck that proves it works and it pays.