Ads built for the trade, not for the template.

N° 04Questions

The answers we give most often.

Can we do feed only, without Stories and Reels?

Yes, at about 20% less — the vertical 9:16 is a separate layout with its own safe zones rather than the square resized, so it is genuinely extra work. We would talk you out of it for the visual trades though: landscaping, roofing and remodelling before-and-afters travel further in Reels than anywhere else in Meta.

Can we buy one set rather than a monthly package?

Yes — a one-off launch set of 6 ads is $600, sized for every placement, with no commitment. It is the right first step if you have never run paid creative before. Most people move to monthly once they see how fast a small local audience tires of the same image.

Why is this more than a social media package?

Because it is a different product. Around $750 a month for twelve posts across two platforms is the going rate for organic social — a photo and a caption, posted on a schedule. These are advertising assets: built to be tested against each other, sized per placement, written headline-first, and swapped before fatigue rather than after. Published benchmarks put ad creative at $100–300 an asset; we sit at the bottom of that.

Do you manage the campaigns?

No. We design the ads and write the copy; you or your agency run the account and control the spend. We would rather say that on the first screen than discover it halfway through a call — most of this market sells management, so it is a fair assumption to make about us until we correct it.

Facebook or Instagram — which should we run?

Both, and not as separate purchases. A single Meta campaign distributes across Facebook, Instagram, Messenger and Audience Network, and forcing Instagram-only usually raises cost per lead for local lead generation. Every ad we deliver is sized for all placements. Landscaping and the visual trades genuinely get more out of Instagram, but that is a placement outcome, not a different product.

Which trades do you cover?

HVAC, plumbing, electrical, solar, roofing, garage doors, landscaping and pest control today. The approach transfers to any home service with a seasonal calendar and a visible before-and-after — ask if yours is not listed.

We're an agency. Can you white-label this?

Yes, and it is one of the reasons this exists. If your retainer quietly assumed the client would supply creative, this is the part that fills the gap, under your brand.

What if we have no photos?

We will tell you exactly what to take, and a phone is genuinely fine — in this category it often outperforms a produced shoot. What we will not do is build a campaign on stock imagery and call it local proof.

Do you build the landing page too?

Yes, separately. Most trade ads point at a homepage that was never built to convert a paid click, which wastes the ad. See landing page design if the page is the weak link rather than the creative.