A studio service
What a pitch deck costs and what actually drives the price..
Quotes for the same deck range from $300 to $30,000, which tells founders nothing. Here is what sits behind those numbers, where the money is genuinely well spent, and where it is wasted.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01The market
Four price bands, and what you get in each.
01
Marketplace freelancer — $200–$800
You send finished slides, they restyle them. Fast and genuinely useful if your structure is already right and you just need it to look professional. What you will not get is anyone questioning the order of your slides or whether your traction slide proves anything.
02
Independent specialist — $1,500–$5,000
A designer who has seen a few hundred decks and will tell you the market-size slide is doing no work. This is the band where narrative help starts, and for most seed and Series A raises it is the right band.
03
Boutique studio — $4,000–$12,000
A full raise deck: custom data visualisation, an appendix built for due diligence, a condensed sales version, and several revision rounds. Worth it when the raise is large enough that a week of design time is rounding error against the outcome.
04
Brand agency — $20,000+
You are paying for account management, strategy workshops, and a team. Occasionally justified for a Series C or a corporate rebrand that happens to include a deck. Rarely justified for a seed round.
N° 02What moves the number
Three variables. Everything else is noise.
01
Who writes the narrative
The single biggest cost driver. Handing over final copy and asking for design is one job. Asking someone to read your metrics, find the argument, and decide what goes on each slide is a different job, and it is the one that changes outcomes.
02
How much custom data work
A bar chart from your spreadsheet is quick. A cohort retention table, a unit-economics waterfall, or a market map that has to be researched and drawn from scratch is not. Custom charts are usually the difference between the middle and top tier.
03
Revision rounds
Two rounds is enough for most raises. Open-ended revisions sound generous but usually signal that scope was never agreed — the cost surfaces later as delay, which during a raise is more expensive than money.
N° 03Where founders overspend
Four ways to waste the budget.
01
Paying for length
Forty designed slides when investors read fifteen. Put the other twenty-five in an appendix — same information, a fraction of the design cost, and a deck that actually gets finished in the meeting.
02
Designing before the story works
If the deck is not landing meetings, the problem is almost never the typography. Restyling a broken narrative produces a handsome deck with the same conversion rate.
03
Rebuilding from scratch every round
A deck built on a proper master with real styles can be updated for the next round in hours. One built as forty hand-placed slides has to be rebuilt. Ask what you are being handed, not just how it looks.
04
Buying a template you cannot edit
A beautiful template you cannot update at 11pm before a meeting is worth less than a plain one you can. Editable source files are not a premium extra.
Questions
The answers we give most often.
- How much does a pitch deck cost?
- Freelancers $200–$800 (reformatting). Specialists $1,500–$5,000 (narrative help). Boutique studios $4,000–$12,000 (full raise deck). Brand agencies $20,000+. Our tiers are $2,000, $4,000 and $7,500.
- Why do prices vary so much?
- Whether the designer writes the narrative or just applies your copy; how much custom data visualisation is needed; and how many revision rounds are included.
- Is a cheap pitch deck worth it?
- For a template refresh, yes. For a raise, a cheap deck usually restyles the slides you already had in the order you already had them — so a structural problem survives the redesign.
- How many slides should I pay for?
- Twelve to twenty for the investor deck. Everything else belongs in an appendix. Paying to design forty slides when you needed fifteen is the commonest overspend.
- Do you charge per slide?
- No. Per-slide pricing rewards padding — it pays the designer to make your deck longer. We price by scope so cutting a weak slide costs you nothing.
- What is not included?
- Financial modelling, market research, and copywriting from a blank page. We design the argument you bring and will challenge the structure, but we do not build your model or invent your numbers.
Next step
Know which tier you need?
Tell us the raise, the stage and the deadline. We will tell you honestly if a smaller scope would do.