A studio service
A gym logo that survives at scale..
Gym logos appear on building signage, water bottles, training apparel and member apps. We design marks that read as serious about training — not stock-photo silhouettes of athletes mid-jump.
N° 01Where it has to work
The gym brand at every surface Sign to shaker bottle.
A gym's brand is its discipline, expressed visually. The mark needs the same weight and clarity that members expect of the training.
01
Building signage
Bold readable mark for the gym front.
02
Apparel embroidery
Simplified single-colour version for shirts and caps.
03
Water bottle / shaker
Tiny mark variant for membership merchandise.
04
Member app icon
Cropped square variant for iOS / Android app stores.
05
Vehicle / van livery
For mobile fitness or franchise extensions.
N° 02Investment
Three ways to work together.
Mark
$450
1 concept, vector files, two revision rounds.
- 1 logo concept
- Vector AI + SVG + PDF
- PNG transparent + white background
- Single-colour version included
- 2 revision rounds
Identity
$950
3 concepts, full file pack, colour variants, three revision rounds.
- 3 logo concepts
- Vector AI + SVG + PDF
- PNG pack (transparent, white, black)
- Colour variant + monochrome
- Favicon + social avatar export
- 3 revision rounds
System
$1,600
The mark plus the colour, type and usage rules that keep it consistent.
- Everything in Identity
- Brand guide PDF (12 pages)
- Colour palette with exact values
- Typography system + pairings
- Extended file pack for print and web
- Unlimited revisions to signoff
N° 03Questions
The answers we give most often.
- Will it work for a boutique studio vs a big-box gym?
- Yes — kickoff briefing covers your positioning. A boutique studio reads more refined; a big-box gym reads more aggressive.
- Can it work for franchising?
- Yes — System tier handles franchise consistency including location naming and signage spec.
- Does it need a barbell or muscle icon?
- Most strong gym marks are typographic with strong custom letterforms. Equipment icons are optional, not default.
- How long does the design take?
- Mark tier ships in 5-7 business days. Identity tier in 10-14 days. System tier in 3-4 weeks. All timelines start from kickoff brief sign-off, not initial enquiry.
- What if I don't like any of the concepts?
- We work through the revision rounds included in your tier. If we're still not aligned after that, we offer a fresh second-round concept set at no additional cost — clarity is our problem, not yours.
- Do you do trademark clearance?
- No — we're a design studio, not a law firm. For USPTO, EUIPO or any jurisdictional trademark filing, retain a trademark attorney. We focus on the design craft; we recommend you consult specialists for the legal side.
Start your book
Ready to start your gym logo design?
Tell us about your business and how you'll use the mark — we'll come back with a kickoff plan within one business day.