A studio service
Brand identity design a system, not just a logo.
A logo is one decision. A brand identity is every decision after it, made once and written down — colour, type, spacing, imagery, and the rules that keep them consistent from your website to a packaging label. We design identities small teams can actually apply without a designer in the room.
N° 01What's in a real identity
Everything that keeps a brand consistent
01
Logo system
Primary mark, a secondary and a monochrome version, and clear space and minimum-size rules — every format you'll actually use.
02
Colour & type
A defined palette with exact values and a typography system, so headings, body, and captions look intentional everywhere.
03
Guidelines
A usage document your team, your printer, and your freelancer all follow — the thing that stops the brand drifting the moment you're not in the room.
04
Applications
Optional: business cards, social templates, packaging or label starting points, so the system is proven on real surfaces before you launch.
N° 02Who it's for
Founders, small businesses, and rebrands
A new company that wants to look established from day one; an existing business whose look has drifted into inconsistency; a brand ready to evolve without throwing away the recognition it has earned. We scope to which of those you are — and tell you honestly if a logo alone is enough for now.
N° 03Investment
Three ways to work together.
Logo + core system
From $390
A strong logo plus the colour and type core to keep it consistent.
- Primary + mono logo
- Full file formats (vector & raster)
- Colour palette with values
- Typography system
- One-page brand sheet
- Two rounds of revision
Full identity
From $1,200
The complete system with a proper guideline document.
- Everything in the core system
- Secondary marks & brand elements
- Multi-page brand guidelines
- Social + stationery templates
- Bilingual / Arabic option
- Three rounds of revision
Identity + applications
From $2,600
The identity proven across real surfaces, ready to launch.
- Everything in the full identity
- Packaging or label starting points
- Presentation & document templates
- Launch asset pack
- Extended revision support
N° 04Questions
The answers we give most often.
- Logo vs brand identity — what's the difference?
- A logo is one mark; an identity is the whole system it lives in — colour, type, imagery, and the rules that keep it consistent everywhere. A logo alone leaves every future decision unmade.
- What do I receive?
- Logo in all formats, a defined colour palette and type system, and a guideline document. Fuller engagements add supporting elements, templates, and real applications.
- Do I need the full system or just a logo?
- One person testing an idea — a logo may do. The moment a team or freelancer makes things in your name, you need the system or the brand drifts. We'll tell you honestly which.
- Can you rebrand without losing recognition?
- Yes — an evolution that keeps the equity worth keeping and modernises the rest. A clean-slate rebrand is a larger decision we scope separately.
- Does it work in Arabic?
- Yes — bilingual and Arabic-first identities, designed for both scripts from the start rather than bolted on.
- How long?
- Logo-plus-core 2–3 weeks; full identity with guidelines 4–6 weeks.
Start your book
Build a brand that stays consistent.
Tell us where you are — new, drifted, or ready to evolve — and we'll propose the right level. We reply within two working days.