A studio service
Pre-seed pitch deck design raising before there is much to show.
At pre-seed there is usually no revenue, no cohort data and no logo wall. The deck has to make the case on insight, evidence of demand and the reason you are the person to do this.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for a detailed raise or a sales process — full appendix, plus a condensed version. Partnering and out-licensing packages are scoped separately.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
These are starting points for the scope listed, not a maximum. Larger or more specialised work — a full appendix set, regulated or clinical material, or a partnering package built to a conference deadline — is scoped and quoted per project.
N° 01What pre-seed investors buy
Three things, in this order.
01
A non-obvious insight
Something true about the market that others have missed or dismissed. Not the idea — the reason the idea is available. Without it, the reader wonders why an incumbent has not already done this.
02
Evidence that someone wants it
Waitlists, letters of intent, pilot commitments, unpaid usage. It does not have to be revenue, but it has to be behaviour rather than opinion. Survey results are the weakest form and are read as such.
03
Founder-market fit
At this stage the team slide carries more weight than it ever will again. Why you specifically, in one line, connected to a real experience.
N° 02Building it
Short deck, no padding.
01
Ten to twelve slides
Pre-seed decks should be shorter than seed decks, not longer. Padding to look substantial has the opposite effect — it signals you know the evidence is thin.
02
Do not fabricate traction
A cumulative-signups chart from a launch post is not traction and every investor recognises it. Show the small real number and what it converted at.
03
Be specific about the milestone
What does this money buy, and what will be true when it runs out? Pre-seed asks are underwritten on the next milestone, not the long-term vision.
Questions
The answers we give most often.
- What goes in a pre-seed deck?
- Insight, evidence of demand, founder-market fit, the plan, and a milestone-shaped ask. Ten to twelve slides.
- How much traction do I need?
- Behaviour rather than opinion — waitlist conversion, pilots, letters of intent, unpaid usage. Revenue helps but is not required.
- How is pre-seed different from seed?
- Seed underwrites early traction and a repeatable channel. Pre-seed underwrites insight and the team, because the data does not exist yet.
- Should I show financial projections?
- A simple use-of-funds and the milestone the raise buys. Five-year revenue projections at pre-seed are read as fiction.
- How long should the deck be?
- Shorter than a seed deck. Ten to twelve slides. Padding signals thin evidence.
- What is the commonest pre-seed mistake?
- Presenting the idea without the insight — leaving the reader to ask why nobody has already built it.
Next step
Ready to build the deck?
Tell us the stage, the audience and the deadline. We will tell you what scope it actually needs.