Basketball team identity
A studio service
Jersey-ready. Court-floor ready..
Basketball logos work harder than most sports marks — primary for media, jersey crest for the chest, alternate for the centre court. We design all three together so the team reads as one identity.
N° 01The three-mark system
Primary, jersey, alt. Each with its court.
Basketball brands need three marks designed as a family — not one logo dropped onto three surfaces.
01
Primary mark
Full team name + mascot emblem. For media, league materials, official documents.
02
Jersey crest
Emblem only or wordmark only. Sized for chest plate and back of jersey.
03
Centre-court alternate
Designed for hardwood floor printing — large-scale, high-contrast, simplified.
N° 02Built for the floor
Hardwood, mesh, and broadcast.
Basketball marks live on three demanding surfaces — painted hardwood, stretched jersey mesh, and broadcast TV. Each one breaks logos differently. We design accounting for all three.
01
Court-floor optimised
Tested at 12-foot diameter for centre-court application — survives painted hardwood and TV broadcast.
02
Jersey mesh stretch
Embroidery-ready with stretch-resistant geometry.
03
Broadcast contrast
Two-colour combinations tested against hardwood tan, dark navy court, and away-game arenas.
N° 03Investment
Three ways to work together.
Mark
$149
1 concept, vector files, two revision rounds.
- 1 logo concept
- Vector AI + SVG + PDF
- PNG transparent + white background
- Single-colour version included
- 2 revision rounds
Identity
$349
3 concepts, full file pack, colour variants, three revision rounds.
- 3 logo concepts
- Vector AI + SVG + PDF
- PNG pack (transparent, white, black)
- Colour variant + monochrome
- Favicon + social avatar export
- 3 revision rounds
System
$799
Full identity: mark + variants + brand guide + business card + social kit.
- Everything in Identity
- Brand guide PDF (12 pages)
- Business card design
- Letterhead template
- Social media kit (avatar, header)
- Unlimited revisions to signoff
N° 04Questions
The answers we give most often.
- Do you handle player number fonts too?
- Yes — System tier includes a number-font lockup for jersey backs.
- Can you design for a youth / school programme?
- Absolutely — youth-team identities are a common Mark-tier brief.
- What about a women's team within the same programme?
- We design parallel marks that share DNA without being identical.
- Will it work on a warm-up tee and a hoodie?
- Mark ships with single-colour and multi-colour print versions for apparel.
Start your book
Ready to start your basketball team logo design?
Tell us what your logo has to do. We reply within one working day.