Meta ad creative for plumbers.

N° 07Questions

The answers we give most often.

Can we do feed only, without Stories and Reels?

Yes, at about 20% less — the vertical 9:16 is a separate layout with its own safe zones rather than the square resized, so it is genuinely extra work. We would talk you out of it for the visual trades though: landscaping, roofing and remodelling before-and-afters travel further in Reels than anywhere else in Meta.

Can we buy one set rather than a monthly package?

Yes — a one-off launch set of 6 ads is $600, sized for every placement, with no commitment. It is the right first step if you have never run paid creative before. Most people move to monthly once they see how fast a small local audience tires of the same image.

Why is this more than a social media package?

Because it is a different product. Around $750 a month for twelve posts across two platforms is the going rate for organic social — a photo and a caption, posted on a schedule. These are advertising assets: built to be tested against each other, sized per placement, written headline-first, and swapped before fatigue rather than after. Published benchmarks put ad creative at $100–300 an asset; we sit at the bottom of that.

Do you run the campaigns?

No, and we would rather say that here than on a call. We design the ads and write the copy; you or your agency load them and manage the spend. If you need someone to run the account we will happily point you at people who do that properly.

What do I actually receive?

Finished ads sized for every Meta placement, headline and primary-text variants for each, click-to-call and lead-form versions where they suit the offer, and the editable source files. Nothing is locked to us.

Do you need photos of my work?

Real photos beat anything we could invent, so yes where you have them — your trucks, your team, your installs. For plumbers, a corroded tank next to a gleaming tankless unit — the single clearest before-and-after in the trades. Where the shots do not exist yet we will tell you exactly what to take, and a phone is fine.

How often should creative change?

Ad fatigue is the usual reason a campaign that worked stops working, and it arrives sooner than most people expect on a tight local audience. The monthly package exists because swapping creative before performance drops is cheaper than diagnosing it afterwards.

Can you work with our agency?

Yes, and it is a common arrangement. Management agencies often quote a retainer that quietly assumes the client supplies creative. We are the part that fills that in, white-label if they prefer.

Do you do Instagram as well as Facebook?

Both, in the same set — they are not separate products. One Meta campaign distributes across Facebook, Instagram, Messenger and Audience Network, so every ad we deliver is sized for all of it. Anyone selling you an Instagram-only package for local lead generation is selling a narrower version of the same thing.