A studio service
Family office pitch deck design where capital preservation precedes yield.
Family offices do not evaluate opportunities like institutional venture funds. They underwrite downside protection, multi-generational capital preservation, structural alignment, and governance before they consider upside multiples. We design family office presentations that communicate institutional gravitas and structural safety.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for a detailed raise or a sales process — full appendix, plus a condensed version. Partnering and out-licensing packages are scoped separately.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
These are starting points for the scope listed, not a maximum. Larger or more specialised work — a full appendix set, regulated or clinical material, or a partnering package built to a conference deadline — is scoped and quoted per project.
N° 01The family office lens
Four ways standard decks alienate wealth principals.
01
All upside, zero downside analysis
VC-style hockey stick projections signal recklessness to family principals. Family offices focus first on margin of safety, liquidation preferences, and capital preservation.
02
Unaddressed key-man and governance risks
Private wealth demands clear governance: board composition, succession planning, reporting cadence, and conflict resolution mechanisms.
03
Misaligned skin in the game
Principals want to see substantial founder and sponsor co-investment. If the deal sponsor isn't taking meaningful personal balance-sheet risk, the deck fails immediately.
04
Glitzy, over-animated layouts
Flashy marketing aesthetics read as junior. Family office presentations require editorial restraint, pristine data tables, and sober typography.
N° 02What we design
The slides that build trust with family principals.
01
Structural capitalization & waterfall
Crystal-clear equity/debt waterfalls, hurdle rates, GP promote structures, and distribution timing presented with institutional clarity.
02
Downside scenario stress tests
Base, downside, and severe stress case scenarios showing debt covenants, cash breakeven points, and capital recovery mechanics.
03
Alignment & co-investment breakdown
Transparent demonstration of sponsor equity commitment, pari passu co-investment terms, and fee transparency.
04
Direct deal & co-investment memo
Executive summary memo slide designed for family principals who make allocation decisions between board meetings without opening a 40-page model.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- How do family office decks differ from VC pitch decks?
- VC decks emphasize rapid TAM expansion, viral loops, and 10x-100x power-law returns. Family office decks prioritize downside protection, cash flow durability, capital preservation, governance, and structural alignment.
- Can you design confidential co-investment teasers?
- Yes. We create anonymized 2-3 page executive teasers for initial syndication, as well as comprehensive confidential co-investment packages for diligence.
- Do you design for single family offices (SFOs) raising direct debt or equity?
- Yes. Whether an SFO is syndicating a club deal, seeking co-investors for an operating company, or presenting an annual LP review, we tailor the deck to that specific audience.
- How much does a family office deck cost?
- Our Standard package ($4,000) covers a complete 12–16 slide direct investment deck. Complete ($7,500) includes financial stress-test waterfalls, an executive one-pager teaser, and bespoke data graphics.
Next step
Presenting to private wealth or family offices?
Send us your deal structure and terms. We'll design a presentation where capital preservation and return make the same compelling argument.