A studio service
Fitness & wellness pitch deck design where retention is the whole game.
Fitness is the easiest category to start a business in and the hardest to keep one alive — members sign up in January and vanish by March. Investors know it, so they underwrite one thing above all: retention. We design fitness and wellness decks where the retention curve and the lifetime value carry the case.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What fitness decks get wrong
Four ways the churn shows through.
01
Sign-ups, not retention
Acquisition in fitness is easy; keeping members is the business. Lead with retention and repeat visits, not January sign-up spikes.
02
No LTV story
A member who churns in six weeks is a marketing loss. Show lifetime value and the payback on acquisition — the numbers that prove a durable base.
03
Vanity community metrics
Followers and class check-ins feel good but don't pay rent. Tie engagement to revenue: conversion to paid, renewal, and expansion.
04
One location, no model
A packed studio isn't a company. Show the unit economics of one location or one cohort, and the repeatable model that scales it.
N° 02Who this is for
Every format, one retention thesis.
01
Fitness & wellness apps
Where retention curves and conversion to paid are the thesis. We design the metrics so investors see the grip immediately.
02
Gyms, studios & franchises
Unit economics per location, member LTV, and the expansion model. Decks that make a single strong location into a scalable story.
03
Connected fitness & wellness brands
Hardware, subscription, and community combined. We frame the recurring-revenue engine and the retention that powers it.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What should a fitness pitch deck include?
- The problem and category, the product or format, retention and engagement metrics, member LTV and acquisition payback, the unit economics of a location or cohort, the expansion model, team, and the ask.
- What do fitness investors care about most?
- Retention. Fitness is famous for churn, so proof that members stay — retention curves, renewal rates, and LTV — matters more than sign-up numbers or a full class.
- How do I show unit economics for a gym or studio?
- The economics of a single location or cohort: revenue, costs, contribution margin, and member LTV, then the repeatable model that scales it. One strong unit plus a replication plan is the story.
- How much does it cost?
- Standard ($4,000) covers a full custom fitness deck with narrative and design; Complete ($7,500) adds cohort/appendix slides and a data-room version.
- Can you design the retention and LTV charts?
- Yes — clean, editable retention curves, cohort tables, and an LTV:CAC view so your numbers drop straight in and read as credible.
Next step
Raising for your fitness brand?
Send us your retention and LTV — we'll design a deck that proves members stay and the model scales.