Why is my Shopify store not ranking?

Usually a mix: duplicate collection/tag URLs, thin supplier-copied product descriptions, slow themes and apps hurting Core Web Vitals, and weak internal linking. Shopify's defaults get you live fast but leave real SEO gaps we fix at the theme and catalogue level.

Can you optimise hundreds of products?

Yes. We work at catalogue scale — templated but unique copy patterns, bulk schema, and image/alt pipelines — so optimisation covers the whole store, not just the homepage.

Will SEO work slow down my store?

The opposite. Speed is part of the job. We audit theme, Liquid, apps, and images to improve Core Web Vitals, which helps both rankings and conversion.

Do you use Shopify SEO apps?

Sparingly. Many SEO apps add bloat for features you can implement cleanly in the theme. We use apps where they genuinely help and remove the ones dragging your speed down.

We're moving to Shopify — can you keep our rankings?

Yes. Migrations are the riskiest moment for rankings. We map redirects, preserve URL equity and internal linking, and monitor indexation through the cutover.

Shopify SEO

SEO→Shopify SEO for stores

A studio service

Shopify SEO for stores that want to be found.

Shopify is fast to launch and quietly hard to rank — duplicate collection URLs, thin product copy, bloated themes, and apps that tank your speed. We build Shopify stores, so we know exactly where the SEO lives and how to fix it.

Collection & product SEOShopify schemaTheme speedDuplicate-URL controlCore Web Vitals

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N° 01Why Shopify is different

Great store. Tricky SEO.

Shopify handles a lot for you, and that convenience hides the SEO problems: automatic collection and tag URLs that duplicate content, product descriptions pulled from suppliers, theme and app bloat that wrecks Core Web Vitals, and a URL structure you can't fully control.

We treat a Shopify store the way we'd treat one we built — because we build them. Technical fixes at the theme level, catalogue optimisation that scales across hundreds of products, and the structured data that wins rich results in shopping searches.

Collection page SEO

Collections are your highest-value ranking pages. We optimise titles, intros, internal links, and canonicalisation so they rank instead of cannibalising each other.

Product optimisation

Unique, search-aware product copy, image alt text, and Product schema with price and availability — at catalogue scale, not one page at a time.

Theme speed

Liquid, app, and image audits to fix the Core Web Vitals problems that Shopify themes and third-party apps quietly introduce.

Duplicate URLs

Tag pages, variant URLs, and paginated collections create duplication. We control what gets indexed and consolidate the authority.

Structured data

Product, Offer, Breadcrumb, and Review schema implemented in the theme so your listings earn rich results and stand out in the SERP.

Migrations

Moving to Shopify from another platform? We map redirects and preserve the rankings you're bringing with you.

Investment

Clear scope. Clear price.

SEO is a compounding investment — audits are one-off, growth work runs monthly. Every engagement starts with a fixed scope so you always know the number before we begin.

Shopify SEO audit

from $850one-off

A store-wide audit of technical, catalogue, and speed issues.

Technical + theme crawl
Collection & product review
Core Web Vitals analysis
Duplicate-URL & indexation map
Prioritised fix roadmap

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Shopify SEO setup

from $2,400one-off

We fix the store — technical, catalogue, schema, speed.

Everything in the audit
Theme-level technical fixes
Collection & top-product optimisation
Product & breadcrumb schema
Speed / Core Web Vitals work
Redirect & canonical cleanup

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Shopify SEO retainer

from $1,600/mo

Ongoing growth for stores that keep adding products.

New-product & collection SEO
Content & buying-guide pages
Technical monitoring
Rankings & revenue reporting
Monthly strategy call

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Catalogue size drives scope — a 40-product store and a 4,000-SKU store are different jobs. The figures above are typical starting points; we quote against your actual catalogue.

Questions

The answers we give most often.

Why is my Shopify store not ranking?: Usually a mix: duplicate collection/tag URLs, thin supplier-copied product descriptions, slow themes and apps hurting Core Web Vitals, and weak internal linking. Shopify's defaults get you live fast but leave real SEO gaps we fix at the theme and catalogue level.
Can you optimise hundreds of products?: Yes. We work at catalogue scale — templated but unique copy patterns, bulk schema, and image/alt pipelines — so optimisation covers the whole store, not just the homepage.
Will SEO work slow down my store?: The opposite. Speed is part of the job. We audit theme, Liquid, apps, and images to improve Core Web Vitals, which helps both rankings and conversion.
Do you use Shopify SEO apps?: Sparingly. Many SEO apps add bloat for features you can implement cleanly in the theme. We use apps where they genuinely help and remove the ones dragging your speed down.
We're moving to Shopify — can you keep our rankings?: Yes. Migrations are the riskiest moment for rankings. We map redirects, preserve URL equity and internal linking, and monitor indexation through the cutover.

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Next step

Make your Shopify store rank.

Send us your store URL and we'll reply within two business days with the biggest SEO wins hiding in your catalogue and theme.

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