SEO content writing
A studio service
SEO content people actually want to read.
Search rewards content that answers the question better than the page above it — not keyword-stuffed filler. We plan content around real search intent, write it to be genuinely useful, and optimise it so it ranks and converts.
N° 01The approach
Intent first, keywords second.
Ranking content isn't about hitting a keyword density — Google's been past that for years. It's about matching search intent, covering the topic more completely than competitors, and earning the reader's trust so they act.
We research what your audience is actually searching and why, build briefs that map intent to structure, and write content that's genuinely useful. Then we optimise the on-page details — titles, headings, internal links, schema — so it has every technical advantage.
01
Keyword & intent research
We find the terms worth writing for — realistic difficulty, real demand, clear intent — and the questions your audience actually asks around them.
02
Content briefs
Every piece starts with a brief: target query, intent, structure, entities to cover, and internal links — so writers and reviewers work to the same target.
03
Genuinely useful writing
Human-written, subject-aware content that answers the query completely and reads like a person wrote it — because one did.
04
On-page optimisation
Titles, meta, heading hierarchy, image alt, internal linking, and schema tuned so each piece has the technical edge to rank.
05
Topic clusters
We build pillar-and-cluster structures so your content compounds — pages supporting each other instead of competing.
06
Refresh & prune
Existing content audited and updated; decaying pages refreshed, thin pages consolidated or removed, so your whole library stays strong.
Investment
Clear scope. Clear price.
SEO is a compounding investment — audits are one-off, growth work runs monthly. Every engagement starts with a fixed scope so you always know the number before we begin.
Content audit & plan
from $1,200one-off
A content strategy: what to write, in what order, and why.
- Keyword & intent research
- Content gap analysis
- Topic-cluster map
- Prioritised content calendar
- Briefs for the first pieces
Content package
from $1,800/mo
A steady stream of researched, optimised articles.
- 4–6 articles per month (scoped to length)
- Research-led briefs
- Human-written & editor-reviewed
- On-page optimisation & schema
- Internal-linking into your clusters
- Monthly performance report
Content + strategy
from $3,000/mo
Content plus the strategy and refresh work to compound it.
- Everything in Content package
- Higher volume / long-form
- Ongoing strategy & roadmap
- Existing-content refresh & pruning
- Quarterly deep-dive review
Article count and length flex to your topic and market — technical or YMYL content needs more research per piece. The figures above are typical starting points, quoted per programme.
Questions
The answers we give most often.
- Is this AI-generated content?
- No. Content is human-written and editor-reviewed. We use research tools to plan and AI to assist drafting where it helps, but every published piece is edited by a person for accuracy, voice, and usefulness — which is what Google's helpful-content systems reward.
- How many articles do I need to see results?
- SEO content compounds, so consistency beats volume. Most programmes start showing movement in three to six months; a steady 4–6 well-targeted pieces a month, built into topic clusters, outperforms a one-time burst.
- Do you write in our voice?
- Yes. We start from your existing content, tone, and audience, and build a brief and style reference so everything sounds like you — not a generic content mill.
- Can you optimise our existing content?
- Absolutely — often it's the fastest win. Refreshing and consolidating pages you already have can lift rankings faster than net-new content, and it's built into our strategy tier.
- Do you handle the publishing too?
- We can publish directly in WordPress, Shopify, or your CMS, fully formatted with internal links and schema, or hand off polished drafts for your team to publish — your call.
Related services
Next step
Build a content engine that ranks.
Tell us your market and your goals — we'll reply within two business days with where the content opportunity is and a plan to capture it.