A studio service
Food & beverage pitch deck design where distribution is the game.
In food and beverage, a great product on shelves nobody reaches is a write-off. Investors underwrite velocity, margins, and distribution — can you get on shelf, sell through fast, and make money doing it. We design F&B and CPG decks where the brand tempts and the retail math convinces.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What F&B decks get wrong
Four things shelf-ready brands miss.
01
No velocity story
Getting on shelf is easy; selling through is hard. Show units-per-store-per-week — velocity is the metric retailers and investors both live by.
02
Margins after trade spend
Slotting fees, promotions, and distributor margins eat the P&L. Show margin after trade spend, not the sticker gross margin.
03
Distribution as an afterthought
The route to shelf IS the business in CPG. Name your channels, your distributor relationships, and the doors you can realistically win.
04
Taste over repeat
A great first bite means nothing without repeat. Show repeat rate and household penetration — proof the brand builds loyalty.
N° 02Who this is for
Every category, every route to shelf.
01
CPG & packaged food brands
Where velocity, margin, and distribution carry the story. We design the retail math so investors see a scalable brand, not a farmers-market hit.
02
Beverage & functional drinks
High-growth, high-competition. Decks that prove differentiation and a distribution edge, not just a nice can.
03
DTC-to-retail crossovers
Online proof funding the retail push. We make the channel-expansion economics credible.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What should a food & beverage pitch deck include?
- The product and brand, the category opportunity, velocity (units per store per week), margins after trade spend, distribution strategy and relationships, repeat rate, traction, team, and the ask.
- What do CPG investors look for?
- Velocity and distribution. A product that sells through fast and a credible route to more shelves beats a beautiful brand with no sell-through data every time.
- How do I show margins honestly?
- Bridge from retail price down through COGS, distributor margin, and trade spend to your net. Investors know the sticker gross margin is not the real one.
- How much does it cost?
- Standard ($4,000) covers a full custom F&B deck with narrative and design; Complete ($7,500) adds a retailer-facing sell sheet and appendix.
- Can you make it look appetising and credible?
- Yes — strong product imagery paired with clean retail math. The brand tempts, the numbers convince; both matter in F&B.
Next step
Raising for your F&B brand?
Send us your velocity and margins — we'll design a deck that gets you funded and onto more shelves.