A studio service
Investment banking pitchbook design density, house style, and pages that survive the meeting..
A pitchbook is not a startup deck. It is a dense, templated document that wins a mandate from a board, and it is judged on rigour rather than flair. The design job is to make eighty pages legible and internally consistent without breaking house standards.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What a pitchbook is
A different document to a fundraising deck.
01
The audience is choosing an adviser
A board or management team is deciding who runs their process. The argument is credibility and relevant experience, not vision. Tombstones and comparable mandates do more work than any narrative slide.
02
It is read page by page, then kept
Unlike an investor deck skimmed in ninety seconds, a pitchbook is walked through in a meeting and left behind as a reference. It has to work both live and cold, weeks later, in the hands of someone who was not there.
03
Density is expected, not a failure
Thirty to eighty pages with heavy tables and multi-panel charts is normal. The design problem is not reducing content — it is making a dense page navigable at a glance.
N° 02Where books go wrong
Four failures that undermine credibility.
01
Inconsistent chart conventions
The same metric formatted three ways across a book, axis units changing between pages, colour meaning something different in each exhibit. Readers scrutinising a valuation notice immediately, and it makes the analysis look careless.
02
Football fields that are hard to read
The valuation summary is the page everyone turns to. Overlapping ranges, unlabelled methodologies and an unclear current-price marker turn the most important exhibit into the least usable one.
03
Template drift across contributors
Books assembled by several analysts overnight drift — margins, type sizes, footnote styles. A book that looks assembled by four people reads as a team that does not check its work.
04
Footnotes and sourcing done last
Sources, dates and 'as of' markers added in the final hour are where errors live. They belong in the master from the first page, applied consistently.
N° 03How we work
Your template, your analysis, our production.
01
We work inside your house style
Existing master, page furniture, fonts, chart palette and disclaimer placement retained. The finished book should be indistinguishable from work produced internally.
02
You own the analysis
Comparable sets, multiples, DCF assumptions and the resulting ranges come from your team. We design their presentation — we do not build the model or form a view on value.
03
Compliance stays with you
We place disclosure and disclaimer pages to your compliance team's specification and carry them consistently. We do not provide legal or regulatory review; the book goes through your own approval before it is used.
Questions
The answers we give most often.
- What is an investment banking pitch deck?
- A pitchbook — the document a bank presents to win a mandate. The audience is a board choosing an adviser, not an investor buying equity.
- What goes in a pitchbook?
- Situation overview, credentials and transactions, sector context, valuation analysis, likely counterparties, process and timeline, deal team, and fees.
- How long is a pitchbook?
- Thirty to eighty pages plus appendices. Density is expected — it is walked through in a meeting and kept as a reference.
- Do you work within our house template?
- Yes, and for a bank that is usually the requirement. Page furniture, fonts, chart conventions and disclaimer placement all stay consistent with your standard.
- Can you build the valuation analysis?
- No. We design the presentation of analysis your team produces. The comparable set, multiples and DCF assumptions come from you.
- What about compliance and disclaimers?
- Placed to your compliance team's specification and carried consistently. We do not provide legal or regulatory review — the book goes through your own approval process.
Next step
Have a live mandate to pitch?
Send the house template and the analysis. We will handle production against your deadline.