Pitch deck template & structure
Sequoia pitch deck template the classic 10-part outline.
The narrative sequence from Sequoia Capital's “Writing a Business Plan” — including the “why now” slide most founders skip — in the design language we build investor decks on. Preview it, then have us design yours.
Sample slides
The structure, in our house style.
This is the slide sequence and design language we build a sequoia pitch deck template on — framed to your vertical and your numbers. Every deck we ship is original and bespoke.
The outline
The slides, in order.
A proven narrative sequence. Reorder to lead with your strongest argument.
- 01
Cover
Company name and the one-line purpose.
- 02
Company purpose
Define the company in a single declarative sentence.
- 03
Problem
The customer's pain, in the customer's words.
- 04
Solution
Your product as the obvious resolution.
- 05
Why now
The enabling shift, the behaviour change, the open window.
- 06
Market size
Bottom-up TAM / SAM / SOM.
- 07
Competition
An honest landscape — the status quo counts.
- 08
Product
Shipped today, next two quarters, and the moat.
- 09
Business model
How the money works and why it recurs.
- 10
Team
Why this team, for this problem.
- 11
Financials
Where the business is and where capital takes it.
- 12
The ask
What you're raising and the milestone it proves.
N° 01Why this structure endures
A proven narrative order.
01
“Why now” is the difference
The slide most decks drop. It forces the timing thesis — the shift that makes your company inevitable right now, not two years ago. We make it a centrepiece.
02
Purpose before pitch
A single declarative sentence. If you can't say what the company does in one line, the rest of the deck won't rescue it — so we sharpen it first.
03
Ends on financials
The Sequoia order closes on credibility, not hype — where the business is, and what the capital does.
N° 02A note on the visuals
Keep the structure,
The Sequoia structure is a proven sequence. The original visual template, though, is dated and generic — the structure is the useful part.
We rebuild the slides in a clean, modern style, designed to your brand — the right treatment for a Series A raise where design itself is a signal.
Questions
The answers we give most often.
- What is the Sequoia pitch deck structure?
- Company purpose, problem, solution, why now, market size, competition, product, business model, team, and financials — a ten-part narrative sequence from Sequoia Capital's guide to writing a business plan. We add a cover and an explicit ask.
- Is the Sequoia structure still useful?
- As a structural reference, very much so — the sequence is proven. As a visual template, the original is dated. We keep the structure and rebuild the slides in a clean, modern style designed to your brand.
- What's the “why now” slide?
- The slide that explains why your company is inevitable right now: the enabling technology shift, the change in customer behaviour, and why incumbents can't respond in time. It's the most important slide most founders skip.
- Can you design our deck on this structure?
- Yes. We design the Sequoia structure around your company as a fixed-price, done-for-you package — start your deck and send us your inputs.
- How is this different from a YC deck?
- The Sequoia structure puts “why now” early and ends on financials; the Y Combinator structure is more compressed and surfaces traction sooner. Both work — we pick the one that fits your strongest argument.
Done for you
Have us design your deck.
Fixed price, fixed scope — send us your raise and inputs and we'll design this deck around your brand and numbers.