A studio service
At $30 a click, the page is where the money is made or lost.
A family-law click costs more than a clinic's whole day of clicks. Sending it to a homepage with the firm's history and a photo of the building wastes most of it. Paid search needs a page per question: this attorney, this practice area in this city, this office. We design and build those pages, wire the tracking, keep the forms to what intake actually needs, and put the disclaimers where your state bar wants them.
N° 01What gets built
Three page types, one pattern.
Every page answers the query in the first screen: what you handle, where, what the first conversation costs, and a call button. Then the proof: bar admissions, years, the courts you appear in, what happens at the consultation. Then the form, which asks for a name, a number, and the practice area, and nothing that would create a conflict-check problem or a confidentiality one.
Pages are built on the firm's existing site where the CMS allows it. Where it does not, we build a fast standalone set on a subdomain of the firm's domain and link it back. 'Attorney Advertising', the responsible-attorney line, and any state-required disclaimer sit in the footer of every page.
01
Attorney pages
Photo, admissions, practice areas, the office they sit in, and a call button above the fold. Most firms have bios; we restructure them for a paid click.
02
Practice-area pages
Divorce, custody, estate planning, probate, business formation: one page each, per city where the search is city-bound, written to the question the searcher asked.
03
Office pages
One per location with the courthouse, the cross-street, the parking, the hours, the attorneys there, and a map that opens navigation.
04
Forms that intake can use
Name, number, practice area, preferred office. No case details in a web form: they go to intake on the phone, after the conflict check.
05
Tracking that holds
A static tracking number per campaign, form-submit events, a thank-you page that fires the conversion, and a signed-case import path so bidding learns from retained clients, not phone rings.
06
Disclaimers done once
Your state's advertising disclaimer, the responsible attorney, and 'prior results do not guarantee' language in a footer component, so it is on every page and never forgotten on a new one.
Investment
Clear scope. Clear price.
Flat management fees, quoted against account size — never a share of spend. Media is billed by the platform to your own card, so the number you see is the whole number.
Landing-page set
from $3,000one-off
Six pages: three practice-area, two attorney, one office. Designed, built, tracked, disclaimed.
- Copy written to search intent and bar rules
- Design on your brand
- Built on your CMS or standalone
- Static call tracking per campaign
- Form + thank-you conversion events
- Disclaimer footer component
- Speed & accessibility pass
- Pages
- 6 (3 practice-area, 2 attorney, 1 office)
- Copy
- written by us, 1 revision round per page
- Design
- 1 concept, on your existing brand
- Tracking
- 1 static number per campaign, wired by us
- Delivery
- 15 business days from content sign-off
- Access needed
- CMS or hosting access; your bar's ad rules
Not included
- Photography, video, or illustration
- Logo or brand work
- Blog or SEO content
- Legal review of the disclaimer wording (your responsibility)
- Hosting fees
- Changes after sign-off (quoted at $120/hr)
Attorney page refresh
from $200per attorney
Existing bios restructured for paid traffic: call button, admissions, office, form.
- Above-the-fold restructure
- Call asset + intake form
- Office and courthouse block
- Tracking check
- Minimum
- 5 attorneys
- Revisions
- 1 round per page
- Content
- from the firm; we edit, not write bios
Not included
- New photography
- Bio writing from scratch
- Pages on a CMS we cannot edit
Included in Full firm
$0extra
The full-firm PPC tier includes attorney and practice-area pages as they are needed.
- Pages built as ad groups launch
- Ongoing page tests
- Quarterly content review
- Pages
- up to 3 per quarter
- Revisions
- 1 round each
Not included
- Pages beyond the quarterly cap (quoted)
- Photography or video
Page counts drive scope. A three-office firm with six practice areas needs more pages than a solo estate planner; we quote against the ad groups that need a page.
How every package works
- One package covers one firm and one website.
- The caps on each card are the scope. Pages beyond the cap are quoted before we build them.
- Copy is written to your state bar's advertising rules as you supply them; the final legal review of disclaimer wording is the firm's.
- Delivery times run from content sign-off, not from payment.
- You own the pages, the copy, and the tracking configuration.
- We do not run intake, answer phones, manage reviews, or write blog content.
- Nothing here guarantees a number of leads, consultations, or cases.
- Anything not written on the card is not in the package.
Questions
The answers we give most often.
- Can't the ads just go to our homepage?
- They can, and at legal prices the difference is brutal: a searcher who typed 'custody attorney federal way' and lands on a homepage about the firm's 40-year history has to work to find what they came for, and most will not. Expect roughly double the cost per consultation.
- What goes in the form?
- Name, phone, practice area, preferred office. No case narrative, no opposing-party names. That protects the firm from an accidental conflict and the visitor from disclosing something confidential to a web form. Details go to intake on the phone.
- Do you handle the bar disclaimers?
- We build them into a footer component so they are on every page and never missed on a new one, using the wording you supply. The legal review of that wording is the firm's; we are not your bar counsel.
- Do the pages help SEO too?
- Yes. A page per practice area per city is exactly what most firm sites lack organically. The pages that lower paid cost per consultation start ranking for those terms over the following months.
Next step
See which of your ad groups have nowhere good to land.
Send us your website and your practice-area list. We'll reply within two business days with the pages we'd build first and a fixed quote for the set.