What is a company profile?

A company profile is a professional introduction to a business: a document, usually eight to twenty pages, that presents who the company is, what it does, who it serves, its track record, team and credentials. It is used in sales, tenders, partnerships and investor introductions.

What should a company profile include?

A company overview, mission and values, products or services, the markets and clients you serve, case studies or project highlights, the team, credentials such as certifications and awards, and contact details.

How do you write a company description?

In three to five sentences: what the company does, for whom, where, since when, and what makes it different. Lead with the customer and the outcome, not the founding date. The description is often reused as the boilerplate at the end of press releases.

What is a company overview?

The opening section of a company profile: a one-page summary of the business with the headline facts, such as founding year, location, size, core services, key clients and the one thing the company is best known for.

How long should a company profile be?

Eight to twelve pages for most small and mid-sized companies, up to twenty to twenty-four for companies with many service lines or a long project history. Tender versions are often longer; sales versions shorter.

How to Write a Company Profile: What to Include

How to write a company profile

A company profile is the document a buyer, partner or tender panel reads to decide whether you are a serious option. It needs to say who you are, what you do, who you have done it for and why you can be trusted, in that order. Here is what to include, how to write each section, and how long it should be.

What a company profile is

A company profile is a professional introduction to your business. It gives a prospective client, partner, supplier or tender panel the facts they need to take you seriously: what you do, who you do it for, what you have delivered and who is behind it.

It sits between a brochure and a pitch deck. A brochure sells one offer; a pitch deck argues for one decision. A company profile presents the whole company and lets the reader find the part that matters to them.

What to include in a company profile

Company overview. One page of headline facts and the one sentence that describes you.
Mission and values. Short and specific. Values that could belong to any company are better left out.
Products or services. What you offer, grouped the way customers buy it, with the outcome each one delivers.
Markets and clients. The industries and regions you serve, and a selection of client names you are allowed to show.
Case studies or project highlights. Two to five: the client, the problem, what you did, the measurable result.
Team. Leadership with short bios, and the size and shape of the wider team.
Credentials. Certifications, accreditations, awards, memberships, insurance and safety records where they matter.
Contact. Offices, a named contact, email, phone and website.

How to write the company description

The company description is three to five sentences that you will reuse everywhere: the profile, your website, press releases, proposals. Write it once and carefully.

Answer, in this order: what you do, for whom, with what result, where, and what makes you different. For example: "We design and install commercial solar systems for warehouses and logistics sites across the Midwest. Since 2014 we have delivered more than 300 installations, cutting our clients' energy costs by an average of forty percent. We are one of few installers to handle design, permits, installation and maintenance under one contract."

Avoid starting with the founding year or with "leading provider". Start with the customer and the outcome.

How to write the overview

The overview is the first page most readers see, and for many it is the only page they read carefully. Put the essentials there:

The company description.
Five or six headline facts: founded, headquarters, team size, markets, core services, notable clients.
One proof point in large type: projects delivered, years in business, a result.

If a reader stopped after the overview, they should still be able to describe your company accurately.

Length and format

Eight to twelve pages suits most small and mid-sized companies.
Twenty to twenty-four pages for companies with several service lines or a long project record.
A one-page capabilities statement alongside it, for procurement and first contact.

Deliver a PDF for email and screens, and a print version if you hand it over in meetings or at trade shows. Keep an editable master so the team can update clients and projects without a redesign.

How to write a company profile, step by step

Decide the main reader: buyers, tender panels, partners or investors. The order of sections follows from that.
Collect the raw material: service descriptions, client list, project results, bios, certificates, photos.
Write the company description and test it on someone outside the company.
Write the case studies with numbers. They carry more weight than any other section.
Draft the rest, cutting anything that does not help the reader decide.
Design it, then check it on a phone and in print.

Design that builds trust

Readers judge the company by the document. A clear structure, consistent brand, real photography of your work and readable tables of facts say the company is organised. A crowded document full of stock images says the opposite.

We design company profiles and capabilities statements, and can write them from a call and your existing material.