Do I need a new brand to get guidelines?

No — if you have a logo and rough brand already, we can systematise and document it so it finally stays consistent.

Logo usage rules, exact colour values, the type system, voice and imagery direction — with real examples, kept concise and usable.

Your team, your printer, and your freelancers — anyone who makes things in your name and needs to get the brand right.

How long is the document?

As long as it needs to be and no longer — usable beats exhaustive. A guideline nobody opens protects nothing.

A studio service

Brand guidelines design the document that stops the drift.

A brand drifts the moment more than one person makes things in its name — a team, a printer, a freelancer, all guessing. Brand guidelines are the document that ends the guessing: the logo rules, the exact colours, the type system, and how to use them, written so anyone can apply the brand correctly without a designer in the room. Usable, not a 90-page monument nobody opens.

Start your brand →All brand identity

N° 01What's in it

Every rule your team needs, none it doesn't

Logo usage

Correct versions, clear space, minimum size, and the misuses to avoid — so the mark is never mangled.

Colour & type

Exact values and the type system, with real examples of headings, body, and captions in use.

Voice & imagery

How the brand sounds and what its photography or illustration looks like — the parts most guidelines forget.

Built to be used

Concise and practical, so a freelancer or printer can find the rule in seconds — not a document that intimidates people out of following it.

N° 02Have a logo already?

We can build guidelines around your existing brand

You don't need a new identity to get guidelines. If you already have a logo and rough brand, we can systematise it — define the palette, set the type rules, and document it — so what you have finally stays consistent.

N° 03Questions

The answers we give most often.

Do I need a new brand to get guidelines?: No — if you have a logo and rough brand already, we can systematise and document it so it finally stays consistent.
What's included?: Logo usage rules, exact colour values, the type system, voice and imagery direction — with real examples, kept concise and usable.
Who is it for?: Your team, your printer, and your freelancers — anyone who makes things in your name and needs to get the brand right.
How long is the document?: As long as it needs to be and no longer — usable beats exhaustive. A guideline nobody opens protects nothing.

N° 04Related

Start your book

Build a brand that stays consistent.

Tell us where you are and what you're building. We'll propose the right level within two working days.

Get in touch See the process