Will it work as a tiny product thumbnail?

Yes — that's the constraint we design to. It has to be recognisable and trustworthy at the size products actually appear in search and feeds.

Is it packaging-ready?

Yes — the identity is built to carry onto a box, label, or mailer. We also design the labels and packaging themselves.

Both — designed across the whole journey, from the thumbnail that earns the click to the unboxing that earns the second order.

A studio service

Ecommerce brand identity built to sell online and on the shelf.

An ecommerce brand lives in tiny thumbnails, on packaging a customer photographs, and in a marketplace of near-identical competitors. Its identity has to work small, look trustworthy at a glance, and carry onto a product a buyer holds. We design product and DTC brand identities built for exactly that — the logo, palette, and type that convert a scroll into a sale and a box into a repeat customer.

Start your brand →All brand identity

N° 01What makes it work

Built for the small and the shelf

Works at thumbnail

Recognisable and trustworthy at the size a product actually appears in search and a feed — not just on a big mockup.

Packaging-ready

An identity designed to carry onto a box, a label, or a mailer — the moment the brand becomes physical.

Marketplace-distinct

A look that stands out in a grid of near-identical competitors, not one that blends into the category.

Repeat-buyer feel

The unboxing and the brand consistency that turns a one-time buyer into someone who comes back.

N° 02For product founders

From listing to unboxing

DTC brands, marketplace sellers, and product founders. The identity is designed to work across the whole journey — the thumbnail that earns the click, the listing that earns the trust, and the packaging that earns the second order. Pairs naturally with our label and packaging design.

N° 03Questions

The answers we give most often.

Will it work as a tiny product thumbnail?: Yes — that's the constraint we design to. It has to be recognisable and trustworthy at the size products actually appear in search and feeds.
Is it packaging-ready?: Yes — the identity is built to carry onto a box, label, or mailer. We also design the labels and packaging themselves.
How do I stand out in a marketplace?: A look that's distinct in a grid of near-identical competitors, not one that blends into the category — that's the job.
DTC or marketplace?: Both — designed across the whole journey, from the thumbnail that earns the click to the unboxing that earns the second order.

N° 04Related

Start your book

Build a brand that stays consistent.

Tell us where you are and what you're building. We'll propose the right level within two working days.

Get in touch See the process