A studio service
Marketplace pitch deck design where liquidity is the whole thesis.
Every marketplace faces the same interrogation: how do you solve chicken-and-egg, and is the marketplace actually liquid? A pretty two-sided product with no liquidity is a ghost town. We design marketplace decks where GMV, take rate, and repeat liquidity prove the flywheel is spinning — and the bootstrapping story answers the question before it's asked.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01What marketplace decks get wrong
Four questions every marketplace VC asks.
01
No liquidity proof
GMV is vanity if the marketplace isn't liquid. Show fill rate, time-to-match, and repeat usage — proof that supply and demand actually meet.
02
Dodging chicken-and-egg
Which side did you build first, and how? Investors expect a concrete bootstrapping story, not a hope that both sides show up at once.
03
Take rate hand-waved
Your cut is the business. Show the take rate, why it's defensible, and the path to expanding it without killing liquidity.
04
Disintermediation ignored
What stops buyers and sellers transacting off-platform after you introduce them? A marketplace with no answer leaks its own value.
N° 02Who this is for
Every marketplace, every category.
01
Consumer & local marketplaces
Where liquidity in a geography or category is the thesis. We design the flywheel so investors see it spin.
02
B2B & vertical marketplaces
Deeper transactions, fewer players, higher take rates. Decks that make the network and switching costs the moat.
03
Managed & full-stack marketplaces
Where you own more of the transaction. We frame the added margin against the added operational complexity honestly.
Sample slides
Sample slides, in house style.
Generated in our editorial discipline — framed to your vertical. Every deck we ship is original and bespoke.
Questions
The answers we give most often.
- What should a marketplace pitch deck include?
- The problem, the two sides, GMV and take rate, liquidity metrics (fill rate, time-to-match, repeat), the chicken-and-egg bootstrapping story, defensibility against disintermediation, growth, team, and the ask.
- What do marketplace investors care about most?
- Liquidity. GMV alone is vanity — investors want proof that supply and demand reliably meet (fill rate, repeat usage) and a credible answer to chicken-and-egg.
- How do I show my take rate?
- State it clearly, explain why it's defensible, and show the path to expanding it without harming liquidity. The take rate is the business — don't bury it.
- How much does it cost?
- Standard ($4,000) covers a full custom marketplace deck; Complete ($7,500) adds cohort/liquidity appendix slides and a data-room version.
- How do you handle the disintermediation question?
- We surface it: what keeps transactions on-platform — trust, payments, tooling, data — so investors see you've thought about the leak, not ignored it.
Next step
Raising for your marketplace?
Send us your GMV and liquidity — we'll design a deck that proves the flywheel is already spinning.