A studio service
The competitive landscape slide mapping the field without flattering yourself..
A landscape slide maps the field; a competition slide argues your position in it. Decks that conflate the two usually do neither well.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for detailed raises and sales — full appendix, plus a condensed sales version.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
N° 01The distinction
Landscape maps. Competition argues.
01
The landscape slide is a survey
It shows the categories of player, who sits in each, and where the field is consolidating. Its job is to prove you understand the market you are entering.
02
The competition slide is a claim
It argues why buyers choose you over specific alternatives. Its job is to survive an investor's objection.
03
Most decks need one, not both
At seed, one honest competition slide is enough. A separate landscape slide earns its place when the field is genuinely crowded or unfamiliar to your investors.
N° 02Doing it well
Categories first, logos second.
01
Group before you plot
Incumbents, point solutions, adjacent platforms, in-house builds. Grouping shows you understand the structure of the field; scattering twenty logos shows only that you can search.
02
Show where consolidation is heading
Recent acquisitions in your space tell investors the category is real and that exits exist. This is often the most valuable thing on the slide.
03
Be accurate about the big players
If a large platform could ship your feature, say how you expect to keep customers when they do. Pretending they are absent is the fastest way to lose credibility.
Questions
The answers we give most often.
- What is a competitive landscape slide?
- A map of the categories of player in your market and who occupies each — a survey of the field rather than an argument about your position.
- How is it different from a competition slide?
- The landscape maps the field; the competition slide argues why buyers pick you. Most seed decks need only the latter.
- How many companies should I show?
- Group them into three or four categories with two or three named examples each. Twenty scattered logos is unreadable.
- Should I include the big platforms?
- If they could plausibly enter, yes — with your answer for when they do. Omitting them is noticed.
- Do I need both slides?
- Rarely at seed. Add the landscape when the field is crowded or when your investors do not know the category.
- Where should it sit?
- Directly before or after the competition slide, so the map and the claim read together.
Next step
Want the whole deck to hold together?
One strong slide rarely rescues a deck. We design the argument end to end.