A studio service
The problem slide a pain someone pays to remove.
Everything else in the deck depends on the problem slide. If the reader does not believe the problem is real, specific and costly, the solution, the market and the team do not matter. The commonest failure is describing a situation, such as "the market is fragmented", in place of a pain a named customer has today.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for a detailed raise or a sales process — full appendix, plus a condensed version. Partnering and out-licensing packages are scoped separately.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
These are starting points for the scope listed, not a maximum. Larger or more specialised work — a full appendix set, regulated or clinical material, or a partnering package built to a conference deadline — is scoped and quoted per project.
N° 01What makes a problem credible
Four tests the slide should pass.
01
A named customer
Who exactly has this problem: a role, a type of company, a kind of household. "Businesses" is not a customer.
02
A cost
What the problem costs them in money, time or risk, with a figure where you have a source for one.
03
What they do today
The workaround or existing product, and why it falls short. If nobody does anything about it, the problem may not hurt enough.
04
One problem
Three problems on one slide read as none. Choose the one your product solves best.
N° 02What goes wrong
Three weak openings and how to fix them.
01
A trend presented as a problem
"Remote work is growing" is a trend. "Finance teams cannot close the books without three people in the same room" is a problem.
02
The solution in disguise
"There is no platform that does X" describes your product's absence. State the pain that exists whether or not you do.
03
Statistics with no source
An uncited figure invites doubt about every other number in the deck. Cite it or cut it.
Questions
The answers we give most often.
- What is the problem slide in a pitch deck?
- The slide that states who has a problem, what it costs them and how they deal with it today. It sets up why your solution is needed.
- How many problems should I list?
- One, stated sharply. If there are several, lead with the most painful and mention the others when presenting.
- Should the problem slide include data?
- Yes, where you have a credible source: what the problem costs or how many people have it. Cite the source on the slide.
- Where does the problem slide go?
- Usually second or third, straight after the title or summary. Everything after it should answer the problem it states.
- Can I combine problem and solution?
- In a short deck, yes, as two halves of one slide. In a full deck, separate slides let the problem land before the answer.
- How long should the text be?
- A headline that states the problem in one sentence, and two or three short supporting points. If it needs a paragraph, it is not sharp enough yet.
Next step
Want the whole deck to hold together?
One strong slide rarely rescues a deck. We design the argument end to end.