Pitch deck template & structure
Startup pitch deck template the 12 slides investors expect.
The standard early-stage sequence — problem through ask, one idea per slide — laid out in the design language we build seed decks on. Preview the structure below, then have us design it around your numbers.
Sample slides
The structure, in our house style.
This is the slide sequence and design language we build a startup pitch deck template on — framed to your vertical and your numbers. Every deck we ship is original and bespoke.
The outline
The slides, in order.
A proven narrative sequence. Reorder to lead with your strongest argument.
- 01
Cover
Company name, one-line description, presenter and date.
- 02
Problem
Agitate one pain deeply — quantified — rather than listing five.
- 03
Solution
Your product as the obvious answer. Mirror every pain named before.
- 04
Product
The three capabilities that win, retain, and scale.
- 05
Market size
TAM / SAM / SOM, sized bottom-up with sources.
- 06
Business model
How you charge, why it recurs, how accounts expand.
- 07
Traction
The growth chart plus your three strongest metrics.
- 08
Competition
Why you win the deals that matter — the status quo included.
- 09
Go-to-market
Land, prove, expand, scale — name the beachhead niche.
- 10
Team
Why this team is unfair for this problem.
- 11
Financials
A three-year projection grounded in today's numbers.
- 12
The ask
Round size, use of funds, and the milestone it reaches.
N° 01What we get right
Four things that make it yours.
01
Ordered for your argument
If traction is exceptional, we move it earlier. If the team is the thesis, we lead with it. The sequence bends to your strongest point, not a fixed rule.
02
Specific, not placeholder
“A large, growing market” is filler. “£340M, growing 14% a year, 60% still on legacy tools” is your deck. We design around real claims and real numbers.
03
Real visuals
Your product screenshots, your actual metrics, real headshots. No stock icons or dummy charts that signal a template was filled in.
04
Your brand, throughout
Colours, type, and a visual system built for your company — not a neutral palette you have to overwrite.
N° 02When it pays off
Template order,
At pre-seed and seed, the argument is the primary variable — a sharp story in this structure performs.
By Series A, when the round is larger and investors read design as a signal of judgment, a bespoke deck built around your brand tends to pay for itself. That's what our design service delivers.
Questions
The answers we give most often.
- How many slides should a startup pitch deck be?
- Ten to twelve for the main deck. This structure is twelve: problem, solution, product, market, business model, traction, competition, go-to-market, team, financials, and the ask. Detail belongs in an appendix.
- What order should the slides go in?
- This is the proven default, but we reorder to lead with your strongest argument. Exceptional traction or a standout team belongs earlier.
- Can you design this deck for us?
- Yes — that's the point of the page. We design this structure around your brand, story, and numbers as a fixed-price, done-for-you package. Start your deck and send us your inputs.
- Do we get editable source files?
- Yes. Every finished deck ships with editable PowerPoint (and Figma on request), so your team can update numbers between meetings.
- When should we invest in a custom deck?
- When you're raising Series A or above, when your investor category expects institutional-quality design, or when your brand is part of the pitch — a bespoke deck outperforms a filled-in template every time.
Done for you
Have us design your deck.
Fixed price, fixed scope — send us your raise and inputs and we'll design this deck around your brand and numbers.