A studio service

Nobody buys B2B alone, so write for the room.

A B2B page is rarely read by one person. It is skimmed by the one who found it, forwarded to the one who has the problem, and then read properly by the one who signs. Those three want different things, and a page that only speaks to the first never reaches the third.

Start a page

Keyway - a short-term rental ops landing page built by the studio

REChain - a tokenised real estate landing page built by the studio

Live work

Five B2B pages, all live.

Trade contractors, financial institutions, rental portfolios, Swiss construction firms and a Chinese agriculture group — five buying committees with very little in common. Our own builds, so you can read all five end to end.

Construction SaaS · US · English

Chalkline

Live job costing for specialty trade contractors.

A full commercial page for a vertical SaaS: a hero that names the buyer and the money problem in one line, a live cost dashboard as the product shot, published pricing, a comparison table against the incumbent, and an FAQ. The call to action is a paid pilot with five spots, not a free trial.

Product-shot hero with real numbers, not a stock laptop
Published pricing that survives contact with a CFO
A comparison section that names the alternative
Scarcity that is specific and therefore believable

Open the live page

Short-term rental ops · US · English

Keyway

The ops layer for short-term rental portfolios.

An AI-operations product sold to portfolio managers, where the hard part is proving autonomy without promising magic. The hero shows a live guest inbox with three real messages at three different autonomy levels — auto-sent, drafted, paged — which makes the claim concrete in a way a feature list cannot.

Autonomy shown as tiers, not claimed as a chatbot
A metric bar with numbers tied to a unit count
Sits on the stack you already run, stated up front
A two-week paid diagnostic as the first step

Open the live page

Tokenised real estate · Fintech · English

REChain

Real estate, made divisible and verifiable.

A regulated-product page, which is the hardest kind to write. It leads with compliance rather than hiding it, separates what the chain can prove from what it cannot, and carries the disclosures a financial product needs — while still reading as a sales page rather than a prospectus.

Compliance as the headline, not the footnote
An honest 'what this does not do' section
A live asset ticker instead of invented logos
Disclosures that do not kill the momentum

Open the live page

Construction SaaS · Switzerland · German (Swiss)

EngageSwiss

Von der Ausschreibung bis zur Zahlung — in einem System.

The same category as Chalkline in a different market and a different language, which is the point of showing both. Swiss specifics carry the credibility: QR-Rechnung to SIX rules, data hosted in Zurich, and a workflow that runs from tender through to matched payment.

Written in German, not translated into it
Local proof — SIX QR-billing, Zurich hosting
Office-and-site split as the core narrative
A module marquee that shows scope without a feature dump

Open the live page

Knowledge architecture · China · English + Chinese

循环知识 · Closed-Loop Knowledge

A knowledge base your assistant can actually cite.

A technical proposal page for a bilingual audience, selling information architecture for LLM retrieval across a four-stage circular agriculture loop. The hardest thing here was making an abstract deliverable legible — the answer was a diagram of the actual loop, and a worked example carried end to end.

Bilingual headings that work in both languages
A diagram doing the explaining, not a paragraph
One worked example carried all the way through
Fixed-price milestones instead of a day rate

Open the live page

N° 01The B2B problem

The page gets forwarded, and then it gets judged.

Three readers, one page

The researcher skims for relevance, the practitioner reads for whether it solves their actual problem, and the approver looks for price, risk and who else uses it. A page written only for the skimmer dies the moment it is forwarded.

The cycle is long, so the page has to be re-readable

A B2B page is often visited three or four times across weeks. That rewards depth — a page that rewards a second read with something the first missed — and punishes the thin, punchy page that says everything in one screen.

Risk matters more than upside

For most approvers, the downside of a bad purchase is more vivid than the upside of a good one. Implementation time, migration, contract length and what happens to the data are not small print; they are the decision.

Generic proof convinces nobody

"Trusted by 500+ companies" is background noise. A named workflow from the buyer's own world — a tender, a job code, a QR invoice to the local standard — does more than any logo wall.

Lead forms ask for too much, too early

Eleven fields to download a PDF is a tax on the exact person you want. The form should ask for what you will genuinely act on and nothing else.

N° 02What we do about it

Written for everyone who has to say yes.

A page that layers

Skimmable at the top, substantial in the middle, decisive at the bottom. The researcher gets their four seconds, the practitioner gets the detail, and the approver gets price and risk without hunting.

Objections answered on the page

Integration, migration, security, contract terms, what happens if it does not work. Putting these in public looks like confidence and saves three weeks of email.

Proof from inside the vertical

The specifics your buyer uses daily. EngageSwiss carries SIX QR-billing and Zurich hosting because a Swiss construction firm checks for exactly those, and their absence is disqualifying.

A first step sized to the cycle

Paid pilot, scoped assessment, or a review that produces something they keep. Small enough to approve without a business case, real enough to be worth doing.

Pricing that qualifies

Published where it can be, structured so the approver can see how it scales. Where it truly cannot be published, something else has to do that job.

Built, measured, and yours

Responsive build, deployed, with conversion events wired so you can see which section people actually read before they converted.

N° 03Investment

Three ways to work together.

Single page

$2,400

One B2B landing page, written, designed and built.

Positioning for the buying committee
Full page copy
Design and interface mockups
Responsive build, deployed
Conversion tracking wired
2 rounds of revisions

Start the project

Page + test variants

$4,800

The page plus two variants, so your first month of outbound or paid traffic tells you something.

Everything in Single page
2 alternate hero variants
A/B test wired and documented
Results read and interpreted
One revision round after results
Ad and outbound copy to match

Start the project

Launch set

$8,900

The set a B2B launch needs — landing, pricing, comparison, and a second-language edition if you sell across a border.

Up to 4 connected pages
Pricing and comparison pages
One second-language edition
Shared design system
Full tracking across the set
3 rounds of revisions

Start the project

N° 04Questions

The answers we give most often.

What makes a good B2B landing page?: That it survives being forwarded. The person who finds it is rarely the person who signs, so the page has to work for a skimmer, a practitioner and an approver at once — which means depth below the fold, objections answered in public, and pricing the approver can find without asking.
How long should a B2B landing page be?: Longer than a consumer page, and the reason is structural rather than aesthetic: it gets re-read across a weeks-long cycle by people with different questions. The five pages shown here run from about 1,100 to 2,500 words. Length is only a problem when the extra words are not doing work.
Should we gate content behind a form?: Rarely, and almost never as the main call to action. A gate trades reach for contact details, and in B2B the person who will not fill in eleven fields is often the practitioner whose opinion decides the deal. If you gate, gate one genuinely valuable thing and ask for two fields.
We sell into Germany and Switzerland. Can you write for that?: Yes, in German rather than translated into it. EngageSwiss is the example on this page — and the parts that make it land, the SIX QR-billing rules and Zurich hosting, are exactly the details a translation pass flattens into nothing.
Can you work from our existing brand?: Yes. Most B2B engagements come with a brand already in place, and the page is designed inside it. Where the brand has no guidance for something the page needs, we extend it rather than depart from it.

N° 05Related

Start your book

Selling to a committee?

Tell us who has to say yes and what each of them needs to hear. We'll come back with the argument the page should make and a fixed quote.

Get in touch See the process