- What makes a landing page good?
- That a stranger can tell in about four seconds what it is, who it is for, and what happens next. Almost everything else — length, colour, how many sections — follows from the buyer and the size of the ask. The pages above run from roughly 1,100 to 2,500 words, and the longest is the one selling the most abstract thing.
- How long should a landing page be?
- As long as the decision is expensive. A $29/month tool can convert on one screen; a system a construction firm will run its billing through cannot. Length is only a problem when the extra words are not doing work — which is a different failure from the page simply being long.
- Why only five examples?
- Because we built all five, and that is the trade we are making. A fifty-item roundup can show you more pages but cannot tell you why any of them were made that way, since whoever wrote it did not make them. We would rather explain five properly.
- Can I use these as templates?
- They are not templates and copying the layout would miss the point — each one is shaped by its specific buyer and ask, which is why they look nothing like each other. The transferable part is the method: name the buyer, show the product working, publish the price, name the alternative, make the first step small.
- Are these real client projects?
- No. They are the studio's own builds, made to demonstrate the work, which is exactly why we can publish them in full and explain every decision. A client page usually cannot be shown this openly, and a case study written under those constraints tells you much less.
- Do you audit an existing page?
- Yes. Send the URL and what the page is supposed to do, and we'll tell you what we would change and what it would cost before you commit to anything.
