- What makes a good SaaS landing page?
- A first screen that names the buyer and the money problem, a product shot that shows the software doing that job with real numbers in it, pricing you can actually see, and a comparison against whatever the buyer uses today. Most SaaS pages have a headline about the product and a hero image of a laptop, which is why most of them convert badly.
- Should we show pricing?
- Almost always yes. Hiding it is meant to start a conversation; what it usually does is lose the buyer with a budget who has three tabs open. If your pricing genuinely cannot be published — enterprise-only, usage-based with wide variance — the page needs something else doing that qualifying work, and we will design that instead.
- We don't have the product built yet. Too early?
- No. Designing the page often clarifies the product, because it forces you to say what it does in one line. Every interface in the pages shown here was designed rather than captured, and that is a normal way to work when you are validating before building.
- Free trial or book a demo?
- Depends on the price point and how self-evident the product is, and it is worth deciding deliberately rather than defaulting. For high-consideration vertical SaaS, a paid pilot often beats both — it converts fewer visitors and far more of them turn into customers, which is the number that matters.
- Do you do the pricing page too?
- Yes, and it is usually the second most visited page on a SaaS site. It is included in the Launch set, and can be added to either of the smaller engagements.
