A studio service
The use of funds slide where the money goes, and what it buys.
An investor wants to know two things about the money: what it will be spent on, and what the company will have to show for it. The use of funds slide answers both. It breaks the raise into a few categories that add up exactly to the ask, and ties them to the milestone that makes the next round, or the exit, possible.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for a detailed raise or a sales process — full appendix, plus a condensed version. Partnering and out-licensing packages are scoped separately.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
These are starting points for the scope listed, not a maximum. Larger or more specialised work — a full appendix set, regulated or clinical material, or a partnering package built to a conference deadline — is scoped and quoted per project.
N° 01What to show
Three elements, one slide.
01
Categories that add up
Three to five lines, such as product, sales and marketing, team, operations. In a property raise: land, construction, fees, contingency, financing. The total equals the ask.
02
Amounts and shares
A dollar figure and a percentage for each. A simple bar or table reads faster than a pie chart with six slices.
03
The milestone
What the spending achieves and how long the money lasts. This is the line the investor remembers.
N° 02What goes wrong
Three faults investors notice.
01
Totals that do not match
If the categories sum to a different figure from the ask slide, the reader notices immediately. Check the arithmetic.
02
"General corporate purposes"
A large unexplained category suggests the plan is not finished. Name what the money does.
03
No contingency in a build
For construction and development, leaving out contingency reads as inexperience. Show it as its own line.
Questions
The answers we give most often.
- What is a use of funds slide?
- The slide that breaks the amount being raised into spending categories and shows what milestone the money gets the company or project to.
- How detailed should it be?
- Three to five categories. A line-by-line budget belongs in the financial model, not the deck.
- Is it different from sources and uses?
- Sources and uses is the fuller form used in real estate and acquisitions: it shows where the money comes from as well as where it goes, and the two sides balance.
- Should I use a pie chart?
- A horizontal bar or a short table is easier to read and to compare. Pie charts work only with three or four clearly different slices.
- Can it be combined with the ask slide?
- Yes, when the breakdown is three or four lines. Give it its own slide if there is more to explain.
- What about founder salaries?
- Include them within the team category. Hiding them invites the question.
Next step
Want the whole deck to hold together?
One strong slide rarely rescues a deck. We design the argument end to end.