A studio service
The ask slide the amount, the purpose and the milestone.
The ask is the reason the deck exists, and it is often the weakest slide in it: a number with no explanation, or no number at all. A good ask slide states how much you are raising, what it pays for, what the company will have achieved when the money is spent, and on what terms.
Investment
Three ways to raise.
Fixed price, fixed scope. Pick the tier that matches your raise — from a single deal deck to a full capital-raise kit.
Essential
A sharp investor deck at the length most decks should be — you bring the content, we design it.
5–7 business days
- 12–15 designed slides
- Core investor structure (problem → ask)
- Your brand applied throughout
- Custom charts (market, traction)
- 1 revision round
- Editable PowerPoint source files
Standard
The full raise: we shape the narrative from your inputs at the length investors actually read.
Priority · 4–5 business days
- 15–20 designed slides
- We build the narrative from your inputs
- Full custom chart set
- Matching 1-page investor teaser
- 2 revision rounds
- Editable PowerPoint + source
Complete
A comprehensive deck for a detailed raise or a sales process — full appendix, plus a condensed version. Partnering and out-licensing packages are scoped separately.
Rush available
- 25–40 slides — deck + appendix
- Custom graphics & data-room slides
- Condensed sales version of the deck
- 3 revision rounds, white-glove
- 30-minute strategy call
- All source files
These are starting points for the scope listed, not a maximum. Larger or more specialised work — a full appendix set, regulated or clinical material, or a partnering package built to a conference deadline — is scoped and quoted per project.
N° 01What the ask must state
Four parts, each one sentence.
01
The amount
A specific figure, not a range so wide it says nothing. If part is already committed, say how much.
02
What it funds
Three or four categories that add up to the amount. Detail belongs on the use of funds slide.
03
The milestone
What will be true when the money is spent: revenue level, product launch, approval, completed project. This is what the investor is buying.
04
The terms, if set
Instrument and headline terms where they are decided. If not, say what you are open to.
N° 02What goes wrong
Three ways to weaken the close.
01
No number
"We are raising our seed round" forces the investor to ask, and suggests you have not decided.
02
An amount unconnected to the plan
If the financials show eighteen months of costs at one figure and the ask is another, explain the difference or fix it.
03
Ending on a thank-you slide
The last slide stays on screen during questions. Make it the ask with your contact details, not "Thank you".
Questions
The answers we give most often.
- What is the ask slide in a pitch deck?
- The slide that states how much capital you are raising, what it will be used for, what milestone it gets the company to, and the terms if they are set.
- Should I state a valuation?
- Only if it is set, for example in a priced round with a lead investor. Otherwise state the amount and the instrument and leave valuation for the conversation.
- How specific should the amount be?
- One figure, or a narrow range. It should match the costs in your financials for the period you say it covers.
- Where does the ask slide go?
- At the end, after financials. Some decks also state the amount on the summary slide near the start so the reader knows what is being asked from the outset.
- Is the ask slide the same as use of funds?
- They are often combined. If the breakdown needs more than four lines, give use of funds its own slide.
- What about a non-venture raise?
- The same structure applies to a property or project raise: amount, what it pays for, what the investor receives and when.
Next step
Want the whole deck to hold together?
One strong slide rarely rescues a deck. We design the argument end to end.