A studio service
Local paid search for one location, priced for one location.
A dental office, a plumber, an accountant, a tutoring centre: one location, a service radius, and a phone that needs to ring. Local paid search leads run $55 to $110 each and arrive within days, but only if the account is built for a radius and a phone call rather than copied from a national template. This is the small-account version of everything else we do, at a fee that fits a $1,500-a-month budget.
N° 01What a local account needs
A radius, a phone number, and the right negatives.
Most small-business accounts are set up by the platform's own onboarding: broad match, a national radius, smart campaigns that cannot be read. The clicks come from three states away and the phone does not ring. A local account needs a radius that matches where you actually go, ad groups per service with the town name in the copy, a tracked number, and a negative list that removes the DIY, jobs, and 'free' searches.
Local Services Ads, where your category is eligible, sits alongside: pay per lead, a Google Verified badge after screening, and a separate budget. For home services it books about four in ten leads at around $60 each in 2026.
01
Service-area ad groups
One ad group per service, keywords templated with your town and the nearby ones, radius targeting from your address. 'emergency plumber [town]', 'dentist near [suburb]'.
02
Call tracking
A static tracking number in the ads and on the landing page, call assets on every ad, calls over 60 seconds counted as conversions.
03
Local Services Ads
Where eligible: verification paperwork handled, categories set, budget and dispute management, reported next to search.
04
Business Profile assets
Location, hours, and directions pulled from your Google Business Profile into the ads, so the map pin shows on the search page.
05
Local negatives
DIY, how-to, jobs, salary, free, cheap, near other towns you do not serve. Mined weekly through the API.
06
Microsoft, optional
For dentists, accountants, and anything the over-50s search for, the Bing add-on is usually worth its fee. For emergency trades it usually is not; we tell you which.
Investment
Clear scope. Clear price.
Flat management fees, quoted against account size — never a share of spend. Media is billed by the platform to your own card, so the number you see is the whole number.
Local setup
from $750one-off
Tracking, radius, service ad groups, first ads. Ready to run.
- Call & form tracking
- Radius & schedule targeting
- Service-area keyword research
- Campaign build via API
- First two ad variants per service
- Local Services Ads eligibility check
- Networks
- Google Search
- Locations
- 1
- Services / ad groups
- up to 12
- Delivery
- 7 business days
Not included
- Ad spend (billed by the platform to your card)
- Ongoing management (see the monthly plan)
- Landing pages or website changes (quoted separately)
- Google Business Profile management
- LSA verification fees charged by Google
Local management
from $500/mo
The weekly cadence on one location and one network.
- Weekly search-term & negative mining
- Weekly health check
- Monthly copy-test evaluation
- Budget & bid management
- Monthly report + 20-min call
- Ad spend billed direct to you
- Networks
- Google Search (Microsoft +$250/mo)
- Locations
- 1 (a second is a second package)
- Services / ad groups
- up to 12
- Structure changes
- 1 hour / month included
- Reporting
- monthly report + 20-min call
- Response time
- 2 business days; pauses same day
Not included
- Ad spend (billed by the platform to your card)
- Local Services Ads management (add-on below)
- Landing pages or website changes (quoted separately)
- Google Business Profile posts or reviews
- Meta, display, or video campaigns
- Answering calls or booking
- Any guaranteed call or lead count
Local + LSA
from $750/mo
Search management plus Local Services Ads for eligible categories.
- Everything in local management
- LSA setup & verification paperwork
- LSA budget, categories, and lead disputes
- Combined search + LSA report
- Ad spend billed direct to you
- Networks
- Google Search + LSA (Microsoft +$250/mo)
- Locations
- 1
- Services / ad groups
- up to 12
- LSA categories
- up to 3
- Structure changes
- 1 hour / month included
- Reporting
- monthly report + 20-min call
- Response time
- 2 business days; pauses same day
Not included
- Ad spend and LSA lead fees (billed by Google to your card)
- Landing pages or website changes
- Google Business Profile posts or reviews
- Review generation
- Answering calls or booking
- Any guaranteed call or lead count
The fee is flat and small because the account is small; it does not include ad spend. A workable local search budget is $1,000–$3,000 a month; below $800 we usually recommend Local Services Ads alone, and say so.
How every package works
- One package covers one business at one location and one ad account per network. A second location is a second package or a multi-location plan.
- Ad spend is never inside the fee. Google and Microsoft bill your card directly; you can see it in your own billing at any time.
- The caps on each card are the scope. Going past a cap (more services, hours) is priced on the card or quoted before we do it; it is never silently absorbed.
- Structure-change hours cover requests you send us: a new service, a seasonal offer, a pause. The weekly cadence does not count against them.
- Response time is for replies and pauses. Builds run on the delivery times shown.
- Month-to-month, 30 days' written notice either way. No setup fee is refunded once the build is delivered.
- You own the account, the data, and everything we build in it. We hold manager access and remove it on the last day.
- We do not answer your phones, book jobs, manage reviews, post to your Business Profile, or run social media.
- Nothing here guarantees a number of calls or leads. What we guarantee is the cadence on the card, on the schedule on the card.
- Anything not written on the card is not in the package. If you are unsure whether something is included, ask before you buy; the answer is the same afterwards.
Questions
The answers we give most often.
- Is $500 a month enough management for a small account?
- For one location and up to twelve services, yes, because the weekly work is scripted through the API and the human time goes into reading the numbers. It is the same cadence as our larger plans with smaller caps. What it is not is a retainer for everything else on the card's not-included list.
- Should I do Local Services Ads instead of search?
- If your category is eligible and your budget is under about $800 a month, often yes: pay per lead, no click waste, a badge. Above that, search adds the queries LSA cannot show for and the copy you control. We check eligibility in setup and tell you which mix fits the budget.
- Do you need access to my website?
- For call and form tracking, yes, or access to whoever manages it. Without tracking we can run the ads but cannot tell you which ones made the phone ring, and we would rather not bill for that.
- What if I have two locations?
- Then you want the multi-location plan on the Google Ads management page: a campaign per location with its own budget and radius. Two single-location packages also work if the locations are run as separate businesses.
Next step
Make the phone ring inside your radius.
Send us your website, your address, and the services you want calls for. We'll reply within two business days with the ad groups we'd build, whether LSA applies, and a flat quote.