A studio service
Paid search for agents and investors, one neighbourhood at a time.
Real estate search is local to the block: 'homes for sale in [neighbourhood]', 'sell my house fast [city]', 'realtor near [suburb]'. It is also a restricted category, where the platforms bar the demographic targeting other advertisers use and scan your landing pages for exclusionary words. We build a campaign per market and an ad group per neighbourhood and intent, run it on location and search intent alone, and keep the copy and pages inside the fair-housing rules.
N° 01The structure
Sellers, buyers, investors: three different searches.
A seller searching 'how much is my house worth' or 'sell my house fast' is the most valuable click in the category and the one directories and iBuyers bid hardest on. A buyer searching a neighbourhood plus 'homes for sale' wants listings, not a form. An investor's 'we buy houses' campaign is a different business with a different page. Each gets its own campaign, budget, copy, and landing page.
Under each, ad groups per neighbourhood and per intent, generated from a sheet of the areas you actually farm. Location targeting at city and radius level only, no demographic layers, because the platforms do not allow them on housing ads and neither do we.
01
Seller campaigns
Home-value, 'sell my house', 'listing agent [area]' queries, landing on a valuation page that asks for an address and a phone number and nothing about the household.
02
Buyer campaigns
'[neighbourhood] homes for sale', 'condos in [area]', 'new construction [city]', landing on live listing pages with a saved-search prompt, not a homepage.
03
Investor campaigns
'We buy houses', 'sell house as-is', 'cash offer [city]' for investors and wholesalers, with copy that states what you actually offer and nothing the state's advertising rules would object to.
04
Agent-name defence
Your agents' names, at cents per click, above Zillow and Realtor.com profile pages that list three competitors next to them.
05
Fair-housing compliant
City and radius targeting only; no age, gender, parental, marital, or ZIP layers; copy and landing pages checked for the phrases the platforms flag.
06
Microsoft Ads alongside
The older, wealthier Bing searcher is disproportionately a downsizer or a second-home buyer. Same structure, synced through the API.
Investment
Clear scope. Clear price.
Flat management fees, quoted against account size — never a share of spend. Media is billed by the platform to your own card, so the number you see is the whole number.
Agent or team
from $900/mo
One market, seller and buyer campaigns, agent-name defence.
- Campaign per intent (seller, buyer, name)
- Ad group per neighbourhood
- Weekly negatives
- Scheduled copy tests
- Monthly report + 30-min call
- Ad spend billed direct to you
- Networks
- Google Search (Microsoft +$400/mo)
- Markets
- 1
- Neighbourhoods
- up to 25
- Agents defended
- up to 5
- Ad groups managed
- up to 60
- Structure changes
- 2 hours / month included
- Response time
- 2 business days; pauses same day
Not included
- Ad spend (billed by the platform to your card)
- Landing or valuation pages (quoted separately)
- IDX, CRM, or MLS integration work
- Meta, display, video, or Zillow/Realtor.com placements
- Lead follow-up or ISA work
- Any guaranteed lead, listing, or closing count
Brokerage
from $2,000/mo
Several markets or offices, many agents, one account.
- Everything in agent or team
- Campaign per market with own budget
- Agent-name defence for the roster
- Offline import of appointments & listings
- Monthly report + 45-min call
- Ad spend billed direct to you
- Networks
- Google + Microsoft Search
- Markets / offices
- up to 4 (then +$350/mo each)
- Neighbourhoods
- up to 80
- Agents defended
- up to 40 (then +$12/mo each)
- Ad groups managed
- up to 200
- Structure changes
- 5 hours / month included
- Reporting
- monthly report + 45-min call, quarterly review
- Response time
- 2 business days; pauses same day
Not included
- Ad spend (billed by the platform to your card)
- Landing or valuation pages (quoted separately)
- IDX, CRM, or MLS integration work
- Meta, display, video, or portal placements
- Lead follow-up or ISA work
- Any guaranteed lead, listing, or closing count
Investor
from $1,200/mo
'We buy houses' and cash-offer campaigns for investors and wholesalers.
- Seller-intent campaign per market
- Long-tail 'sell fast' ad groups
- Aggressive negative mining
- Copy tests on the offer
- Monthly report + 30-min call
- Ad spend billed direct to you
- Networks
- Google + Microsoft Search
- Markets
- up to 3 (then +$300/mo each)
- Ad groups managed
- up to 60
- Structure changes
- 3 hours / month included
- Reporting
- monthly report + 30-min call
- Response time
- 2 business days; pauses same day
Not included
- Ad spend (billed by the platform to your card)
- Landing pages (quoted separately)
- Direct mail, skip tracing, or cold calling
- Meta or display campaigns
- Legal review of your offer wording
- Any guaranteed lead or deal count
Fees are flat and scoped to markets and neighbourhoods. Real-estate search clicks run $3–$20 depending on market and intent; a single-market agent typically spends $1,500–$5,000 a month, brokerages and investors more.
How every package works
- One package covers one brokerage or business and one ad account per network. A second brand or a second account is a second package.
- Ad spend is never inside the fee. Google and Microsoft bill your card directly; you can see it in your own billing at any time.
- The caps on each card are the scope. Going past a cap (more markets, neighbourhoods, agents, ad groups, hours) is priced on the card or quoted before we do it; it is never silently absorbed.
- Housing ads are a restricted category. We run city and radius targeting only and will decline any request to add age, gender, parental, marital, or ZIP-code layers, or exclusionary wording on pages.
- Structure-change hours cover requests you send us. The weekly cadence does not count against them.
- Month-to-month, 30 days' written notice either way.
- You own the account, the data, and everything we build in it. We hold manager access and remove it on the last day.
- We do not do lead follow-up, ISA calling, IDX or CRM work, portal advertising, or direct mail.
- Nothing here guarantees a number of leads, listings, or closings. What we guarantee is the work on the card, on the schedule on the card.
- Anything not written on the card is not in the package. If you are unsure whether something is included, ask before you buy; the answer is the same afterwards.
Questions
The answers we give most often.
- What are the fair-housing restrictions in practice?
- On housing ads in the US and Canada the platforms remove age, gender, parental status, marital status and ZIP-code targeting, and scan landing pages for exclusionary phrases such as 'exclusive community' or 'no children'. We build every campaign inside those limits from the start, so nothing gets flagged after it has spent money.
- Why split sellers and buyers?
- Different value, different page, different budget. A seller lead can be worth a listing; a buyer lead is often a browser. Splitting them lets the seller campaign bid what a listing is worth and the buyer campaign bid what a browser is worth.
- Should we advertise on Zillow instead?
- That is a placement purchase, not search. Search reaches the seller before they open a portal. Many teams run both; this line is search only, and we will say so if the portal is the better spend for you.
- Do you build the valuation page?
- It is quoted separately and usually the first recommendation. The page asks for an address and a phone number, gives a range, and books the appointment. Sending seller clicks to a homepage roughly doubles the cost per appointment.
Next step
Get a campaign for every neighbourhood you farm.
Send us your website, your markets, and whether you are an agent, brokerage, or investor. We'll reply within two business days with the structure we'd build, a budget range, and a flat quote.