A studio service
A brochure a buyer takes home.
Tri-folds, listing flyers and property booklets, built to the printer's spec rather than to a screen. Correct trim and bleed, folds that land where the paper actually creases, and your photography given the room it was shot for.
The sample
A tri-fold, both sides.
One US Letter sheet, printed both sides and folded twice. Shown here trimmed, the way it comes back from the printer — the file itself carries another eighth of an inch of bleed on every edge, with the crop and fold marks outside that.
A specimen produced to demonstrate format, sequence and print set-up. The property, the brokerage and the photography are illustrative and generated — client work is laid out around your own photographer’s files.
N° 01The format
Six panels, in the order they open.
A tri-fold is one sheet printed both sides and folded twice — six panels, which is where the familiar "six pages" comes from. They are not six equal pages, though: they are read in a fixed sequence as the paper opens, and a brochure laid out as six unrelated rectangles falls apart in the hand.
01
Front cover
One photograph across the full width, the address and the headline number beneath it. It has one job: get picked up off the table.
02
The flap, opened first
Beds, baths, square footage, lot, year, garage, walk time to the water. The specification a buyer checks before they read a word of prose.
03
The inside spread
All three panels read as one continuous piece of paper, so the layout is planned across the folds rather than stopping at them.
04
Back cover
Agent, brokerage, phone, email, and the disclosure lines your state requires. The panel that faces up when it sits on someone's kitchen counter.
05
The tuck panel
The narrowest of the six by an eighth of an inch, because a panel folded inside at full width buckles against the crease. Printers notice.
06
One sheet, both sides
Supplied as a single press-ready file with the sides in the right order — not six separate exports for someone else to assemble.
N° 02Made to print
Bleed, trim, and where the fold lands.
Most files that reach a print shop are not ready, and the corrections cost a day you did not have before the open house. Everything here leaves at 300 DPI with 0.125in bleed on all four edges, crop and fold marks in the slug where they get cut away, panel widths set for a roll fold, and type held clear of every crease. If your printer wants CMYK separations or a specific profile, say so and we prepare them.
01
Correct panel maths
3.6875in, 3.6875in and 3.625in across a US Letter sheet — or the metric equivalent for an A4 fold. Not three equal thirds.
02
Marks in the slug
Crop and fold marks sit outside the bleed, so nothing prints over artwork and the plate is unambiguous.
03
Type off the crease
No headline running through a fold, no phone number split across two panels once it is trimmed.
04
A press-ready PDF
One file, both sides, fonts embedded, plus the working file if you want another agent to run the next listing from it.
N° 03Your photography
We lay out the files you have.
The photography in the sample below was generated, because advertising our layout with another studio's listing photos would mean using work we do not own. Real jobs run the other way round: you send what your photographer delivered and we build the brochure around it. Send the full-resolution originals rather than the MLS exports — the compressed versions are fine on a screen and visibly soft at 300 DPI across a whole panel.
01
What we need
Full-resolution photography, the listing facts, your brokerage's logo and brand colours if there are any, and the date it must be in hand.
02
If a shot is missing
We will tell you which panel is short and what to ask the photographer for, rather than stretching six images to fill nine slots.
03
Twilight and aerial
If you have them, they earn their place — usually the back cover and the flap. If you do not, the layout is planned without them.
04
Brand consistency
Where a brokerage has a template, we work inside it. Where it does not, what we build becomes one.
N° 04Investment
Three ways to work together.
One listing
From $340
A single property, print-ready, usually inside three working days.
- Tri-fold or single-sheet flyer
- Print-ready PDF with bleed and marks
- Layout around your photography
- Copy shaped from your listing facts
- Two rounds of revision
Listing kit
From $590
Everything one property needs, in one pass and one visual language.
- Tri-fold brochure, six panels
- Matching single-sheet flyer
- Social crops for the listing post
- Window-card sizing
- Three rounds of revision
Brokerage template
From $1,200
Built once, then every listing you run afterwards matches.
- Master template, editable
- Type, colour and grid system
- Photo-placement rules that hold
- Set up so a non-designer can run it
- A spec sheet for your printer
N° 05Questions
The answers we give most often.
- The brief says six pages. Is a tri-fold six pages?
- Yes — one sheet, printed both sides, folded twice gives six panels, and that is what "six pages" means for this format. Worth confirming which you want, though: some agents mean six panels, and some mean a genuine six-page booklet, which is two sheets saddle-stitched and a different price. Tell us the finished size you have in mind and we will say which one you are describing.
- Can you hit an open house on Saturday?
- Often, and we will say plainly when we cannot. A single tri-fold with photography already in hand is normally three working days; two is possible on a rush. What kills a deadline is not the design, it is waiting on photography or on final pricing, so send the date first and we will work backwards from it.
- Is the file actually ready for a commercial printer?
- That is the delivery standard: 300 DPI, 0.125in bleed all round, crop and fold marks in the slug, panel widths set for the fold direction, fonts embedded. It goes out as RGB unless you ask otherwise — most digital print shops prefer that now — and we prepare CMYK separations or a specific output profile when your printer asks for one.
- What if my photos are not great?
- We will tell you before we start, not after. Layout can carry a decent set a long way — cropping, sequence, how much room each shot gets — but it cannot rescue an under-exposed interior blown up across a full panel. If a listing is worth a brochure it is usually worth an afternoon of a photographer's time first, and we would rather say so than quietly print something soft.
- Do you write the copy too?
- We shape it. Send the listing facts and whatever description you already have and we will cut it to the panels, which usually means shorter than you expect — a tri-fold panel holds far less prose than it looks like it should. Property claims, measurements and disclosures stay yours to approve, since you are the one they bind.
- Can we reuse it for the next listing?
- With the template tier, yes — that is what it is for. You get the master file set up so photos and text can be swapped without the grid coming apart, plus the rules that keep it looking deliberate. With the single-listing tiers you get the working file too, but it is built for that property rather than as a system.
Start your book
Send us the listing.
The address, the photography you already have, and the date it needs to be printed and in hand. We will come back within one working day with a format, a price, and an honest answer on the deadline.